The Market Growth Manager will be responsible for building and growing a productive, efficient, and compliant team of independent sales agents, third-party referral sources, and key internal and external strategic partners. They will translate market strategies into specific tactics with measurable goals, building and executing productive, efficient, and compliant outreach and marketing strategies to achieve assigned sales targets across all channels.
If you are located in TN, you will have the flexibility to work remotely* as you take on some tough challenges.
Primary Responsibilities:- Key Agent/Agency Performance:
- Agent Development: Mentor, coach and engage key agents/agencies through ongoing business and strategy planning This includes identifying sales opportunities, product positioning, UHC tools, UHC value proposition, compliance, and market education
- Onboarding: Reach out to new agents identified by the PHD to share UHC learning, growth tools and value proposition Design agent-level plan to sell within first 90 days and create a successful early launch for the agent
- Resource Distribution Management: Identify high performing or high potential agents to share resources such as MIRA, FMA, sponsorships, retail and sales and educational events
- FLP Campaigns and Documentation: Engage in outbound call campaigns to drive sales
- Multi-Channel Growth:
- Product Education and Training: Conduct market specific trainings for key agent population, agencies, providers, and influencers Promote National scheduled trainings for all agents/agencies
- Product and Marketing Presentations: Present the UHC value proposition at UHC-owned or EDC-owned events
- Marketing Strategy: Find opportunities for Direct to Consumer (DTC)-specific or other marketing based on geographic nuances/demographics
- Channel Education: Introduce the DTC concept in the community where appropriate; evaluate the relationships to identify the right partnerships for this opportunity
- Strategic Opportunities/Provider & Community Outreach:
- Execute on Provider Strategies thru DTC & Key agents: Identify, train, and manage agents assigned to work on provider activities
- Community Outreach: Find new locations, negotiate terms with organizations, focusing on those large-scale or high-impact events for both DTC & Key Agents
- Build Influence: Focus on influencing community leaders and large organizations, find opportunities to build relationships in high-impact locations
- Analysis and Strategic Planning:
- Data Analysis: Research and monitor sales, retention, and other trends to identify compliance, leverage UHC tools for sales and retention opportunities and gaps to act upon
- Retention: Address disenrollment outliers as well as execute on plan change strategies specific to the local market
- Identify Efficiency Gains via DTC: Strategize opportunities to shift sales and/or agent management work to DTC; recommend potential improvements to the digital or DTC Sales process from the field perspective
- Lead Oversight and Distribution: Review lead outcomes, pull leads to recycle and redistribute for call blitzes or other outbound call initiatives, follow up on the outcome of those recycled leads
- Internal UHC M&R Corporate Work Groups: Attend and contribute to operational improvements, translate changes and improvements for local market
Demonstrated Skills:- Facilitate Execution Plans by:
- Identifying, developing, and maintaining solid relationships with key community partners and influencers, and fostering connections with those organizations and stakeholders
- Must understand compliance rules and event best practices to ensure smooth tactical execution of events and meetings and fully utilize support functions and roles
- Networking with professional organizations to create opportunities for referrals, partnerships, and other methods of engagement
- Utilizing competitive perspective and market knowledge to position UnitedHealthcare as the carrier of choice
- Effectively and efficiently allocating enterprise resources to maximize growth and profitability
- Communicate Effectively and Manage Conflict by:
- Clearly articulating the value proposition of UnitedHealthcare Medicare plans and direct enrollment to both external partners and prospective members
- Working collaboratively with others (both inside the sales unit as well as outside) to achieve goals
- Partnering with other field-based employees to act as one team driving holistic growth in the market
- Sharing best practices across this role, openly contributing ideas, and fully understanding decisions made by the team and the organization
- Lead with and model Achievement Drive by:
- Demonstrating the ability to meet or exceed performance standards in a timely manner
- Exhibiting attention to detail and ability to track/maintain various components/data elements required/needed (eg sales materials, files, etc)
- Building relationships and strategies that have the capability to drive residual leads
- Display a solid Growth Mindset by:
- Encouraging innovation and pioneering thinking whenever possible
- Using facts, sound judgment and application of business knowledge when making decisions within existing processes
- Quickly identifying and effectively resolving issues/problems in a way that supports the long-term goals of the organization yet meets the immediate needs of the situation
- Demonstrating an unbiased understanding of consumer preferences and behaviors to promote the right channel to the audience, accurately articulating the value proposition of all channels to drive business and delight consumers
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:- 3+ years sales/business development experience
- State health & life insurance license must be obtained and maintained as required by state law
- Willing or ability to travel locally up to 30% of the time
- Willing or ability to work evenings & weekends, when required
- Have access to reliable transportation to travel to client and/or community sites within a designated area
Preferred Qualifications:- 1+ years of marketing or community outreach experience
- Sales experience in insurance industry
- Experience in Medicare products, consumers, or managed care
- Bilingual
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $75,000 - $160,000 annually based on full-time employment. This role is also eligible to receive bonuses based on sales performance. We comply with all minimum wage laws as applicable.
