Principal Financial Group Inc

Market Director - Advisory

Principal Financial Group Inc$104K — $187K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent education and experience.
  • 10+ years in financial services, focusing on investment sales and relationship management.
  • Knowledge of investment products, financial markets, and portfolio construction.
  • Demonstrated success in sales and relationship building with Broker-Dealer and RIA channels.
  • Experience with advisor technology platforms, especially Envestnet.
  • Strong consultative selling and communication abilities.
  • Willingness to travel up to 50%.
  • Active or soon-to-be-obtained required licenses: SIE, Series 7, Series 65 or 66.

Responsibilities

  • Develop and manage a territory to achieve sales goals and increase market share.
  • Build strong relationships with financial professionals through in-person and virtual interactions.
  • Drive new business opportunities, asset retention, and execute initiatives.
  • Consult with advisors on a variety of investment solutions including mutual funds and alternatives.
  • Provide timely market insights and portfolio construction guidance to advisors.
  • Support product launches, marketing campaigns, and key accounts.
  • Create and deliver impactful sales presentations and educational events for financial professionals.
  • Maintain accurate records of advisor interactions and business development in CRM systems.

Benefits

  • Participation in a bonus program for non-sales positions.
  • Sales positions eligible for incentives and possible bonus plans.
  • Pension eligibility after a specified period of employment.
Full Job Description
What You'll Do

We are seeking an experienced sales professional to drive growth and strengthen relationships across Broker-Dealer and Registered Investment Advisor (RIA) channels. In this Market Director - Advisory role, you will serve as a trusted partner to financial professionals, delivering market insights, portfolio construction expertise, and investment solutions that help advisors grow their businesses and better serve clients. In addition to a base salary, compensation includes incentive earnings tied to territory growth and achievement of sales objectives, creating significant upside for high performers.

  • Develop and manage a designated territory in partnership with Internal Wholesalers to achieve sales goals and increase market share.


  • Build and maintain strong relationships with financial professionals through regular in-person meetings, virtual consultations, and ongoing communication.


  • Drive new business opportunities, retain assets, and support the execution of asset retention initiatives.


  • Consult with advisors on a broad range of investment solutions, including:


    • Mutual Funds
    • ETFs
    • Model Portfolios
    • Separately Managed Accounts (SMAs)
    • Index Funds
    • Alternative Investments
    • Retirement Solutions


  • Provide timely market insights, portfolio construction guidance, product education, and performance information.


  • Identify advisor needs and recommend investment strategies and solutions aligned with their business objectives.


  • Support product launches, corporate initiatives, key accounts, conferences, and marketing campaigns.


  • Create and deliver impactful sales presentations, product workshops, and educational events for financial professionals.


  • Respond to advisor inquiries, provide sales and marketing materials, and assist with escalated service matters when needed.


  • Maintain accurate records of advisor interactions and business development activities within CRM systems.


  • Travel as needed to support territory management, advisor meetings, conferences, and industry events.


Who You Are

  • Bachelor's degree or equivalent combination of education and experience.
  • 10+ years of financial services industry experience, preferably in investment sales, wholesaling, asset management, or advisor relationship management.
  • Strong knowledge of investment products, financial markets, and portfolio construction concepts.
  • Demonstrated success building relationships and driving sales results through Broker-Dealer and RIA distribution channels.
  • Experience with Envestnet and other advisor technology platforms.
  • Strong understanding of investment product distribution and advisor support.
  • Experience presenting to financial professionals and leading educational events.
  • Excellent presentation, communication, and consultative selling skills.
  • Ability to work independently while collaborating effectively with internal partners and stakeholders.
  • Ability to travel, up to 50%.


Required Licenses

  • Securities Industry Essentials (SIE)
  • Series 7
  • Series 65 or 66


Licenses must be active or obtained within 90 days of hire.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range

$104400 - $187200 / year

Salary Details

The following locations are examples of market-specific salary ranges across different geographies.
  • Wichita, KS: $104,400 - $140,400 / year
  • Des Moines, IA: $110,200 - $148,200 / year
  • Charlotte, NC: $116,000 - $156,000 / year
  • Chicago/Minneapolis: $127,600 - $171,600 / year
  • Los Angeles/New York City: $139,200 - $187,200 / year


Pension Eligible

Yes

Additional Information

Work Authorization/Sponsorship

At this time, we are not considering applicants who require any form of immigration sponsorship to work in the United States now or in the future. This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and similar visas. For more information on work authorization requirements, please use the following links:
Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Ethics Code

In Principal Asset Management positions, you are required to observe an Investment Code of Ethics regarding conduct and personal trading for yourself and those living with you. Other positions within the organization may have similar obligations.

About Principal Financial Group Inc

Principal Financial Group Inc Careers

Join the dynamic team at Principal Financial Group Inc, a global leader in investment management and retirement services. At Principal, we are committed to helping individuals and businesses achieve financial security and success, making now the perfect time to explore job opportunities with us.

Work You’ll Do

Embark on a career at Principal Financial Group Inc and contribute to our mission of empowering financial well-being across the globe. Our company offers a wide range of positions, from finance to technology, where your skills will help shape the future of financial services.

Innovate and Lead

At Principal, innovation and leadership go hand in hand. We provide a platform where your ideas can lead to groundbreaking financial solutions, driving growth and efficiency. Join our team and be at the forefront of industry-leading projects that redefine what is possible in the financial sector.

Grow Your Career

Principal Financial Group Inc is not just a company; it's a place where you can grow professionally and personally. We support career advancement through professional development programs, leadership training, and opportunities for networking and mentorship. Our commitment to diversity and inclusion ensures that all team members have the opportunity to succeed.

Experience Our Culture

Our culture is built on collaboration, respect, and a commitment to excellence. We believe in fostering a supportive environment where every team member’s contribution is valued. Enjoy benefits that support both your professional and personal life, and work alongside colleagues who are passionate about making a difference.

Internship and Employment Opportunities

Whether you're starting your career or looking to make a significant impact in your professional journey, Principal offers a range of internship and employment opportunities. Gain hands-on experience, work on real-world projects, and learn from leaders in the financial industry.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Principal Financial Group Inc. We are hiring creative, curious, and motivated individuals who are ready to drive innovation and lead with integrity. Check out our open positions, tailor your resume, and prepare for an interview that could lead to your next great adventure.

Stay Connected

Keep up to date with the latest from Principal Financial Group Inc by following our careers blog. Get insider perspectives, tips for a successful interview, and the latest news on the financial industry that you can apply directly to your career.

Networking and Professional Development

At Principal, your growth is our priority. Enhance your professional skills through comprehensive training programs and connect with industry leaders and peers through our robust networking events. Our commitment to your development is unwavering, as we believe it is fundamental to our collective success.

Explore Careers at Principal Financial Group Inc

Discover the exciting career paths available at Principal. From internships to leadership roles, the opportunities for professional growth are abundant. Join us and contribute to a company that values innovation, leadership, and a diverse workforce dedicated to achieving exceptional results.

Apply Today

Are you ready to make a meaningful impact in the financial services industry? Search for open positions that match your skills and interests at Principal Financial Group Inc. We look for passionate, driven, and solution-oriented team players. Start your journey with us today and be part of a team that’s redefining the future of finance.

Principal Financial Group Inc—where careers grow, innovation thrives, and leaders are made.

Learn more about Principal Financial Group Inc
Size
18,600 employees
Market Cap
$20.7 billion
Industry
Net Income
$1.3 billion
5 Year Trend
+2.7%
Revenue
$14.7 billion
NASDAQ

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