Purpose of the Role
The Market Development Specialist (MDS) plays a critical role in our division’s profitable revenue growth targets, owning relationships with builders, framers, and installers. You will be the face of our brand in the field, ensuring our products are favored by the end-users with whom our premium features can drive the most value. The ability to communicate effectively with Spanish-speaking customers is required.
As a key member of the team, you will develop and execute selling programs, work job sites, and attend selling events focused on end-user education and engagement. You will build a funnel of awareness, consideration, and purchase intent with end users and support purchase through our sales channels. Data analysis and strong CRM utilization help translate these efforts to lead generation, brand recognition and loyalty, and revenue growth.
This role is based in the greater St. Louis, Missouri area.
Key Responsibilities
Drive awareness with end-users through activities such as on-site demos, training, and selling event support
Conduct job site prospecting, utilizing job mapping, identifying end-user targets and plan site visits
Utilizes CRM platform to build and track a quantified opportunity pipeline aligned with core target end-user segments and maintains pipeline through sales process from exploration through conversion and retain
Tracks sales funnel activities for end-user leads and communicates with field sales team for follow-up activities and customer coordination/support
Partners with channel sales teams to facilitate end-user conversions and repeat business through both Distribution/Hardware/Lumberyard and Home Center channels
Assists in development of end-user sales programs and promotions through collaboration with Sales Development Manager and Marketing team
Leads implementation efforts with new end user accounts and critical initiatives
Achieves and exceeds sales goals through the development and monitoring of an annual sales plan
Assists in developing ongoing/continuous market and competitive analysis of the territory
Analyzes territory customers and sales insights to create demand and pull-through of Paslode products
Required Qualifications
Bilingual English/Spanish
2+ years of field sales experience
Ability to analyze data and trends to inform strategy and decisions
Proficiency in Salesforce CRM or similar sales tools and systems
Proficiency in Microsoft Office
Ability to drive a motor vehicle and maintain a clean driving record
Approximately 75% travel within the St. Louis territory (local, same-day travel) and 25% remote/home-based work
Preferred Qualifications
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position requires an employee to work in a variety of locations including, but not limited to: home office, job sites, lumberyards, and distributor locations. These environments are not controlled by ITW.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, stand, talk, hear, reach with hands and arms, and regularly required to walk. Must be able to lift 40 lbs., able to walk and stand for long periods of time at customer events, trade shows, and job site locations. Position requires approximately 75% travel (local day trips and overnights) and the ability to operate a motor vehicle.
* ITW Power Nailing is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status
Compensation Information:
Annual base salary range for this position is$85,000 - $100,000.Please note that this salary information serves as a general guideline. Company considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.In addition, our benefits include paid vacation, sick, holiday, and parental leave. For more details, visit our Benefits page.
