Nintendo

Manager, Special Projects - Publisher Developer Relations

Nintendo • $140K — $253K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8 years of related experience in project management and marketing
  • 2-4 years of experience in a leadership role
  • Strong background in data analytics and ROI assessment
  • Experience managing project budgets and understanding contractual obligations
  • In-depth knowledge of video games and industry trends
  • Bilingual in Japanese is strongly preferred
  • Undergraduate degree in Marketing or related field.

Responsibilities

  • Drive alignment and execute marketing projects for third-party games
  • Plan and manage activations for events like Nintendo Directs and trade shows
  • Coordinate with global stakeholders and internal teams on marketing efforts
  • Ensure marketing activities meet objectives and audience needs
  • Provide updates to leadership on project status and risks
  • Lead and develop team members through regular feedback and growth plans
  • Foster a resilient team culture that adapts to changing priorities.

Benefits

  • Comprehensive medical, dental, and vision coverage
  • 401(k) retirement plan
  • Paid time off
  • Potential for semi-annual performance bonuses
  • Welcoming and inclusive work environment.
Full Job Description
The PDR (Publisher & Developer Relations) Marketing team drives awareness and sales of third-party games on Nintendo Switch and Nintendo Switch 2, advocating for partner titles across Nintendo's most visible global channels. This role leads end-to-end third-party activations across marquee marketing vehicles including Nintendo Directs, Indie World Showcases, trade shows, preview events, and original content. We are seeking a seasoned people manager who can lead with clarity and composure through change, pressure, and complexity while setting clear direction, holding teams accountable, and developing talent in a fast-moving, highly collaborative global environment. DESCRIPTION OF DUTIES • Drives alignment while ideating, advocating for, and executing projects. • Plan and execute third-party marketing activations across key channels, including Nintendo Directs, Indie World Showcases, trade shows, preview events, and original video content • Act as the primary day-to-day point of contact, coordinating with global Nintendo stakeholders, regional marketing teams, internal channel owners, agencies, and external partners • Ensure marketing activations are fully prepared by aligning on objectives, target audiences, creative direction, production schedules, review milestones, and publishing plans • Manage the overall project pipeline, anticipating risks and adjusting plans as needed to meet key marketing moments and commitments • Identify resourcing or process challenges early, and partner with stakeholders to re-prioritize work and balance tradeoffs while protecting critical deliverables and team well-being • Provide clear, regular updates to leadership on plans, progress, risks, and mitigation strategies • Set clear expectations for deliverables, timelines, and quality standards, and promote consistent follow-through and accountability • Establish and maintain clarity around roles, responsibilities, decision ownership, and escalation paths • Lead, coach, and develop team members by creating growth plans aligned with individual strengths, interests, and career goals • Deliver ongoing, actionable feedback through regular one-on-one meetings and performance check-ins • Foster a calm, resilient team culture that performs effectively under pressure and adapts to changing priorities • Represent PDR Marketing with professionalism and confidence in internal and external forums • Collaborates across internal and external teams to derive cohesive marketing plans. • Evaluates results on an ongoing basis, adjusting and innovating to continuously improve ROI. • Supervises daily work and ongoing development of assigned staff, championing team health and morale while leading by example with compassion, sincerity, humility, integrity, empathy, creativity, and a commitment to excellence. • Builds and maintains strong external relationships, working closely with development and publishing partners to align on complimentary strategies and deliver best-in-class work. • Builds and maintains strong internal relationships, driving success through regular interaction with stakeholders both locally and at global offices. • Build, improve and maintain workflows to keep transparency for cross functional as well as team members on track for delivery. • Spearheads the development and implementation of tools and processes that optimize team's ability to deliver on goals effectively and efficiently. • Supervises an end-to-end publishing and distribution pipeline that includes production, operations, marketing, and end-of-lifecycle rights management. • Manages allocated budget, including creation and execution of funding agreements, Action Memos, and invoices. • Maintains a considered and expansive understanding of industry trends and best practices. • Evaluates games in various stages of development for quality, market potential, and alignment with strategic goals. • Coordinates and conducts internal product demonstrations. • Works with highly confidential information in a fast-paced, high-pressure environment that requires scheduling flexibility during peak seasons. • Up to 30% travel, both national and international. • Reports regularly to leadership on project status and key KPIs. • Other duties as assigned. SUMMARY OF REQUIREMENTS • Minimum six to eight (6-8) years of related experience. • Minimum two to four (2-4) years of experience as a people manager and team leader. • Robust background in data analytics, forecast tracking, and ongoing ROI assessment. • Extensive experience in deadline-driven, end-to-end project management, with a focus on campaign strategy and publishing. • Experience managing and maintaining project budgets. • Experience working with contracts, including publishing & distribution agreement terms, obligations, investments, limitations, and terminations. • In-depth knowledge of marketing tools, channels, and best practices. • In-depth knowledge of video games and the gaming industry. • Bilingual in Japanese (strongly preferred) • Experience with gaming, either professionally or through demonstrated personal engagement (strongly preferred) • Excellent gameplay skills, with ability to eloquently engage audiences while playing. • Software proficiencies: Advanced PC skills; emphasis on MS Office, Tableau, Smartsheet, Confluence. • A valid passport may be required for international travel. • Undergraduate degree in Marketing, Advertising, Communications, a related field, or the equivalent combination of education, training, and related business experience or equivalent. This position includes the base pay range listed below, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Pay Range: $140,900-$253,600 USD

About Nintendo

Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. Nintendo is one of the world's largest video game companies by market capitalization, creating some of the best-known and top-selling video game franchises of all-time, such as Mario, The Legend of Zelda, and Pokémon.
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