Full Job Description
The PDR (Publisher & Developer Relations) Marketing team drives awareness and sales of third-party games on Nintendo Switch and Nintendo Switch 2, advocating for partner titles across Nintendo's most visible global channels. This role leads end-to-end third-party activations across marquee marketing vehicles including Nintendo Directs, Indie World Showcases, trade shows, preview events, and original content.
We are seeking a seasoned people manager who can lead with clarity and composure through change, pressure, and complexity while setting clear direction, holding teams accountable, and developing talent in a fast-moving, highly collaborative global environment.
DESCRIPTION OF DUTIES
• Drives alignment while ideating, advocating for, and executing projects.
• Plan and execute third-party marketing activations across key channels, including Nintendo Directs, Indie World Showcases, trade shows, preview events, and original video content
• Act as the primary day-to-day point of contact, coordinating with global Nintendo stakeholders, regional marketing teams, internal channel owners, agencies, and external partners
• Ensure marketing activations are fully prepared by aligning on objectives, target audiences, creative direction, production schedules, review milestones, and publishing plans
• Manage the overall project pipeline, anticipating risks and adjusting plans as needed to meet key marketing moments and commitments
• Identify resourcing or process challenges early, and partner with stakeholders to re-prioritize work and balance tradeoffs while protecting critical deliverables and team well-being
• Provide clear, regular updates to leadership on plans, progress, risks, and mitigation strategies
• Set clear expectations for deliverables, timelines, and quality standards, and promote consistent follow-through and accountability
• Establish and maintain clarity around roles, responsibilities, decision ownership, and escalation paths
• Lead, coach, and develop team members by creating growth plans aligned with individual strengths, interests, and career goals
• Deliver ongoing, actionable feedback through regular one-on-one meetings and performance check-ins
• Foster a calm, resilient team culture that performs effectively under pressure and adapts to changing priorities
• Represent PDR Marketing with professionalism and confidence in internal and external forums
• Collaborates across internal and external teams to derive cohesive marketing plans.
• Evaluates results on an ongoing basis, adjusting and innovating to continuously improve ROI.
• Supervises daily work and ongoing development of assigned staff, championing team health and morale while leading by example with compassion, sincerity, humility, integrity, empathy, creativity, and a commitment to excellence.
• Builds and maintains strong external relationships, working closely with development and publishing partners to align on complimentary strategies and deliver best-in-class work.
• Builds and maintains strong internal relationships, driving success through regular interaction with stakeholders both locally and at global offices.
• Build, improve and maintain workflows to keep transparency for cross functional as well as team members on track for delivery.
• Spearheads the development and implementation of tools and processes that optimize team's ability to deliver on goals effectively and efficiently.
• Supervises an end-to-end publishing and distribution pipeline that includes production, operations, marketing, and end-of-lifecycle rights management.
• Manages allocated budget, including creation and execution of funding agreements, Action Memos, and invoices.
• Maintains a considered and expansive understanding of industry trends and best practices.
• Evaluates games in various stages of development for quality, market potential, and alignment with strategic goals.
• Coordinates and conducts internal product demonstrations.
• Works with highly confidential information in a fast-paced, high-pressure environment that requires scheduling flexibility during peak seasons.
• Up to 30% travel, both national and international.
• Reports regularly to leadership on project status and key KPIs.
• Other duties as assigned.
SUMMARY OF REQUIREMENTS
• Minimum six to eight (6-8) years of related experience.
• Minimum two to four (2-4) years of experience as a people manager and team leader.
• Robust background in data analytics, forecast tracking, and ongoing ROI assessment.
• Extensive experience in deadline-driven, end-to-end project management, with a focus on campaign strategy and publishing.
• Experience managing and maintaining project budgets.
• Experience working with contracts, including publishing & distribution agreement terms, obligations, investments, limitations, and terminations.
• In-depth knowledge of marketing tools, channels, and best practices.
• In-depth knowledge of video games and the gaming industry.
• Bilingual in Japanese (strongly preferred)
• Experience with gaming, either professionally or through demonstrated personal engagement (strongly preferred)
• Excellent gameplay skills, with ability to eloquently engage audiences while playing.
• Software proficiencies: Advanced PC skills; emphasis on MS Office, Tableau, Smartsheet, Confluence.
• A valid passport may be required for international travel.
• Undergraduate degree in Marketing, Advertising, Communications, a related field, or the equivalent combination of education, training, and related business experience or equivalent.
This position includes the base pay range listed below, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.
Pay Range:
$140,900-$253,600 USD