Manager, Social Analytics and InsightsThis role leads social media measurement and reporting across our portfolio of brands.
As Senior Manager of Social Insights, you will turn performance data into clear insights that help improve content, campaigns, and overall social strategy. We're looking for a data-driven analyst with a strong command of social metrics and dashboard tools, the ability to tell compelling stories with data for leadership, and a knack for translating insights into recommendations content teams can act on.
This is a remote position. Minimal travel may be required (1-2x/year) to our headquarters in Sarasota, FL.
WHAT YOU WILL DO AS MANAGER, SOCIAL ANALYTICS AND INSIGHTSReporting & Dashboards- Own weekly, monthly, quarterly, and annual social media reporting
- Build and maintain dashboards across brands and platforms
- Work with Social Media - Senior Manager to establish consistent KPIs and reporting standards across the organization
Performance Analysis- Analyze content, campaign, influencer, and user-generated content performance
- Identify the formats, topics, and creative approaches driving results
- Provide clear recommendations to improve future content and campaigns
Trend & Competitive Insights- Conduct competitor, audience, and industry trend analysis
Stakeholder Communication- Present findings and recommendations to marketing and company leadership teams
- Partner with Director of Social and Marketing Managers to fulfill data requests, proactively recommending metrics to track and/or reporting structures based on communicated business questions
Tools & Systems- Evaluate and recommend social analytics, listening, and reporting tools based on team needs and industry capabilities
- Leverage social analytics, listening, and reporting tools in deliverables
- Use AI social listening and workflow management tools to optimize deliverables
- Stay current on emerging metrics, trends, and capabilities across existing and new social analytics, listening, and reporting platforms, as well as native social app analytics
WHAT MAKES YOU THE IDEAL CANDIDATERequired Qualifications:- 4-6 years of experience in social media analytics, digital analytics, or audience insights
- Strong knowledge of organic social media metrics and platform analytics
- Advanced proficiency in at least one social analytics or reporting tool (Hootsuite, HubSpot, Meltwater, Sprout, Sprinklr, etc.)
- Advanced proficiency in building and optimizing Boolean search strings for custom social listening and reporting insights
- Proficiency in at least one AI analytics or reporting tool (Talkwalker/Lumen, Archive, Jasper, etc.)
- Experience with dashboards and data visualization tools (Tableau, Power BI, Google Data Studio, etc.)
- Ability to translate complex data into clear, actionable recommendations
- Strong communication and presentation skills
- Experience working across multiple brands or business units
Preferred skills:- Familiarity with influencer reporting
- Comfortable working with AI tools to optimize workflow (Claude, Copilot, ChatGPT, etc.)
KEY STAKEHOLDERS- Reports to Director of Social Media
- Social Team: Social Media Senior Manager, Community Coordinator, Cards Social Content Specialist, Comics Social Content Specialist, Numismatics Content Specialist
- Marketing Managers of CGC Cards, CGC Comics, CGC Signature Series, NGC, PMG, and JSA
- Senior Director of Brand Marketing
WHY YOU WILL LOVE WORKING WITH US- Competitive compensation commensurate with experience
- Comprehensive benefits including Medical, Vision, and Dental Insurance
- PTO & Paid Holidays
- 401(k) retirement plan
- Career Development & Learning opportunities
If you're passionate about turning data into real insights and driving key brand content decisions, we'd love to hear from you.
