Manager, Retail Sales

Primo Brands

$108K — $126K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in the Consumer Packaged Goods (CPG) industry.
  • Bachelor's degree in business administration, sales, or related field preferred.
  • 5+ years of experience in a sales management role.
  • Strong background in retail sales and Direct Store Delivery (DSD) operations.
  • Excellent communication and interpersonal skills.
  • Valid driver's license with a clean driving record.
  • Proficient in Microsoft Office applications.

Responsibilities

  • Develop and execute sales strategies for target achievement.
  • Analyze sales data to identify growth opportunities.
  • Oversee daily execution of DSD processes and inventory management.
  • Ensure merchandising aligns with company standards.
  • Lead and motivate a team of DSD sales representatives.
  • Cultivate relationships with retail managers to enhance sales.
  • Provide detailed reports on performance and inventory metrics.

Benefits

  • Comprehensive health benefits including medical, dental, and vision coverage.
  • 401K plan with a 5% employer match.
  • Employee stock purchase plan available.
  • Generous paid vacation and sick time, along with paid holidays.
  • Tuition reimbursement for further education and training.
  • Legal services and identity theft protection included.
  • Employee assistance programs and commuter benefits provided.
Full Job Description
Overview

If you are a current associate of Primo Brands, please apply via Success Factors.

Compensation: $108,380 - $126,337

Bonus eligible

Location: Raleigh, NC

Health Benefits: Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA)

Retirement/Investing: 401K with a 5% match, Employee Stock Purchase Plan (ESPP)

Insurance: Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment

Other great benefits: Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits

Responsibilities

The Retail Sales Manager drives sales growth within a designated geography by setting annual and monthly objectives aligned with the company's business plan. This includes developing and updating a comprehensive sales plan, as well as coaching and leading Direct Store Delivery (DSD) Sales Representatives (RARs & TSRs) to achieve targets for acquisition, volume, TPD, and revenue. The position is also responsible for coordinating the specific objectives of the sales plan with all the functional departments of the company and, most specifically, with Finance. In accordance with the Division growth Manager, establishes both market and target customer strategies for the company.

Job Responsibilities:
  • Sales and Territory Management:
    • Develop and execute sales strategies to achieve sales targets and increase market share.
    • Drive TPD and volume execution through sales team
    • Manage and optimize sales territories to ensure timely and efficient product delivery.
    • Monitor and analyze sales data to identify trends and opportunities for growth.
    • Build and maintain strong relationships with retail store managers and personnel.
  • DSD Operations:
    • Oversee the day-to-day execution of the DSD process, including sales, merchandising, and inventory management.
    • Drive execution of programming at the store level
    • Manage inventory levels and minimize product waste.
  • Merchandising:
    • Ensure that products are displayed according to company standards and planograms.
    • Implement and monitor promotional displays and activities.
    • Ensure that the shelves and displays are fully stocked and well-maintained.
  • Team Leadership:
    • Manage and motivate a team of DSD sales representatives.
    • Provide coaching and training to team members.
    • Monitor team performance and provide feedback.
    • Drive adherence to sales and marketing standards
  • Relationship Management:
    • Cultivate and maintain excellent relationships with store managers, and other retail personnel.
    • Work to solve problems and insure customer satisfaction.
  • Reporting and Analysis:
    • Provide regular reports on sales performance, inventory levels, and other key metrics.
    • Analyze data to identify trends, develop sales forecasts and opportunities for improvement.

Qualifications

Qualifications:
  • Minimum of 5 years' experience within the CPG industry.
  • Bachelor's degree in business administration, sales, or a related field (preferred).
  • Minimum of 5 years' experience in sales management capacity
  • Proven experience in retail sales and DSD operations.
  • Strong sense of urgency and competitive drive to sell
  • A Skilled negotiator who understands the importance of communicating both good and difficult news to retailer partners to create success out of both situations.
  • Strong leadership and management skills.
  • Meeting sales goals
  • Excellent communication and interpersonal skills.
  • Assertive ability to troubleshoot and manage difficult situations
  • Valid driver's license and clean driving record.
  • Advanced skills in Microsoft Office

Key Skills:
  • Sales management
  • DSD operations
  • Merchandising
  • Team leadership
  • Relationship management
  • Analytical skills
  • Communication skills

Important Considerations:
  • This role often requires physical activity, including lifting and moving products.
  • Flexible work hours, including weekends and holidays, may be required.
  • The ability to work in a fast-paced environment is essential.

If you're ready to embark on an exciting journey with Primo Brands, apply now!

Salary Range Disclaimer:

The salary range provided for this position is approximation based on market research, internal compensation data and the candidate's qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.

Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.

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