About the Role:The Marketing Manager is responsible for leading the strategic marketing and business development efforts at a retail property to drive revenue, enhance the guest experience, and strengthen community and tenant relationships. The role involves developing and executing marketing plans, managing digital and traditional media, and fostering partnerships with tenants, local organizations, and civic groups. It also includes generating income through sponsorships and media sales, ensuring fiscal accountability, and aligning all initiatives with brand standards and company goals. The ideal candidate is a collaborative, results-driven professional with strong communication and relationship-building skills.
The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
What You Will Do:Marketing:
- Establish and maintain strong relationships with tenants, leasing, property teams, local media, non-profits, and civic organizations to enhance business success, community engagement, and property perception.
- Collaborate with the property team to elevate the shopping experience through events, promotions, and advertising that align with Macerich brand standards.
- Utilize market research and digital tools to create and implement a Common Area Business Plan (CABP) and other marketing strategies that drive NOI and customer engagement.
- Show fiscal responsibility in all marketing efforts, ensuring measurable ROI and alignment with investor expectations.
- Manage marketing communications through approved collateral, digital platforms, and social media, ensuring consistency with brand standards.
- Implement and support company-wide cause branding and community initiatives at the property level.
- Monitor and report property marketing performance and actively participate in senior leadership visits.
Business Development:
- Actively solicit, negotiate, and implement advertising, sponsorship, and media sales opportunities with tenants and local businesses.
- Ensure income projections are met and stay informed on industry trends to maintain competitive advantage.
- Increase awareness of the Business Development program and other Macerich properties within the region.
- Other duties as assigned.
The Employer retains the right to change or assign other duties to this position
What You Bring:- Bachelor's degree in Business, Communications, Marketing, or any related field, or any combination of education and experience that totals 4 years in the industry.
- 5+ years in retail, marketing and/or shopping center experience.
- Comprehensive understanding of business development, marketing and merchandising techniques.
- Strong interpersonal and sales skills.
- Flexibility in the work schedule, as needed.
Macerich's Total Rewards:- Best-in-class benefits with affordable employee contribution levels
- Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
- 401(k) match with immediate vesting
- Ability to purchase company stock at a 15% discount
- 24 paid volunteer hours and employer charitable match
- Employee Assistance Program
- Career-development resources
- Comprehensive wellness program including ClassPass memberships
- And more...
At Macerich, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. To that end, we do believe in a healthy work/life balance and are proud to offer Remote Fridays for our Corporate offices and Field Fridays for our Retail Properties.
The compensation for this position is determined based on several factors, including the candidate's experience, qualifications, and the specific requirements of the role. Final salary offers will be discussed during the interview process and will reflect the candidate's skills and the company's compensation structure.
