Job Overview
As Manager of Paid Media, you own the planning, execution, and optimization of paid media campaigns across your squad and book of business. You're leading analysts, collaborating across departments, and working directly with clients to ensure that strategy translates into measurable results.
This role is evolving. You're expected to go beyond managing campaigns and start advising clients on how paid media performance connects to their broader business goals. You'll also drive AI adoption at the execution layer-integrating tools that make the team faster and sharper without sacrificing quality. You'll work with clients that range from B2B organizations with long sales cycles to multi-location businesses in healthcare, higher education, retail, and grocery-comfort navigating both lead-based and bricks-and-clicks models is important. If you take pride in developing people, protecting standards, and pushing execution toward something more strategic, this is where you belong.
Account Strategy & Execution
- Develop, execute, and manage paid media strategies aligned with client goals and objectives across the squad.
- Stay current with client-specific trends to incorporate into campaign strategies.
- Identify growth opportunities within squad clients.
- Oversee implementation and execution of paid media campaigns across PPC, display, social media, and other platforms.
- Ensure campaigns are implemented with precision, adhering to best practices and industry standards through QA oversight.
- Adhere diligently to Augurian paid media processes; champion adoption across squad accounts.
AI Tool Adoption
- Integrate AI tools into execution workflows-bid optimization, audience segmentation, creative testing, reporting-to improve speed and quality.
- Train and support analysts in adopting AI tools effectively and responsibly.
Analysis & Reporting
- Utilize analytics tools to track, measure, and analyze campaign performance.
- Generate regular reports for clients, providing insights, recommendations, and performance summaries.
- Champion existing methods of analysis across the department to drive value for clients.
- Oversee and train on pre-meeting insights; ensure insights on squad accounts meet the team's high standards.
Account Management
- Serve as the main point of contact for clients regarding paid media strategy.
- Communicate campaign strategies, performance updates, and recommendations clearly and professionally.
- Build and nurture strong client relationships through proactive communication and strategic recommendations.
- Ensure service quality across squad accounts to support client retention.
- Develop consultative instincts: proactively surface business-relevant insights, not just metrics.
Team Leadership & People Development
- Manage and develop a team of paid media analysts, providing guidance, support, and accountability.
- Foster a collaborative, innovative team culture that encourages skill development and knowledge sharing.
- Mentor and coach direct reports; conduct performance reviews and set development goals.
- Lead training and knowledge-sharing sessions to build team capabilities.
- Source and manage contractors as needed.
Recruiting & Hiring
- Review resumes, conduct screening and second-round interviews, and assess candidate suitability.
- Collaborate with the hiring team to evaluate qualifications and provide input in selection meetings.
- Maintain a smooth, communicative recruitment process.
Cross-Functional Collaboration
- Collaborate with organic, analytics, and sales teams when cross-channel value justifies the investment.
Organizational Culture
- Uphold and promote the agency's core values, fostering a positive and inclusive workplace culture.
