ABOUT THE ROLEAre you a strategic marketer who thrives at the intersection of brand, sales, and shopper experience? As
Manager, Omni Marketing, you'll lead the charge in designing and activating bold, integrated strategies that drive growth across every touchpoint-from shelf to screen. In this highly visible role, you'll partner across brand, sales, and product teams while collaborating closely with key retail partners to bring seamless, insight-driven omnichannel campaigns to life. You'll combine creativity with data, turning shopper behavior into powerful marketing moments that accelerate sales and strengthen market share. We're looking for a dynamic, results-oriented leader with a passion for retail and consumer packaged goods, a sharp analytical mindset, and the ability to connect the dots across channels to deliver meaningful business impact.
KEY RESPONSIBILITIES Omnichannel Strategy & Execution - Develop and implement omnichannel marketing plans aligned with business objectives.
- Leverage shopper insights and retailer-specific strategies to drive engagement and conversion.
- Manage marketing budgets to optimize ROI and ROO.
- Activate portfolio strategies in partnership with finance and revenue management.
- Optimize channel mix using performance data and Marketing Mix Modeling (MMA).
In-Store & Online Marketing - Lead development of impactful in-store marketing programs and creative briefs.
- Collaborate with sales teams to ensure flawless execution.
- Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management.
- Continuously improve online performance through analytics, A/B testing, and trend monitoring.
Collaboration & Communication - Serve as the key contact for internal teams and retail partners.
- Provide shopper insights to inform customer-specific strategies and sell-in materials.
- Manage relationships with external agencies (creative, media, retail media) to drive innovation and execution.
- Communicate plans, results, and insights across stakeholders.
- Share best practices and contribute to process development.
Performance Analysis & Competitive Intelligence - Track and analyze campaign performance and shopper behavior.
- Apply insights from analytics to inform future strategies.
- Monitor competitor activity and retail trends to identify opportunities and threats.
- Develop competitive strategies to differentiate offerings.
REQUIRED EXPERIENCE YOU'LL BRING- Bachelor's degree in marketing, Business Administration, or a related field with 5+ years of relevant experience
- Qualified candidates must be legally authorized to work in the United States without current or future sponsorship
PREFERRED EXPERIENCES AND SKILLS- Familiarity with retail media planning and AI/agentic technology integration.
- Strong curiosity and self-starter mindset.
- Excellent communication and collaboration skills.
- Strong project and budget management capabilities.
- Experience with e-commerce marketing, SEO/SEM, and conversion optimization.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Working knowledge of retailer-specific platforms and retail media networks.
- Proven success in developing and executing omnichannel marketing campaigns.
- Experience managing budgets and analyzing ROI.
- Strong understanding of retail marketing principles.
JOB REQUIREMENTS- This role is eligible for domestic relocation assistance
- Full-time onsite role in Mt. Pleasant, Wisconsin
- Office work environment: Remote work available once a week for eligible employees after initial 90-day onboarding period
- Travel
BENEFITS AND PERKSSC Johnson's total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we're committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.
The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 109,200.00 USD - 143,325.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we're proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.
Inclusion & DiversityWe're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We're committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
Better TogetherAt SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
