Focus on the Family

Manager of Ecommerce

Focus on the Family$72K — $87K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Advertising, Business, Communications, or equivalent.
  • 5-7 years of experience in product marketing with a focus on e-commerce sales.
  • Strong knowledge of the e-commerce and digital distribution industry.
  • Experience with iTunes, Amazon, and other digital service providers is preferred.
  • Familiarity with financial reports and the Christian publishing industry is a plus.

Responsibilities

  • Drive ecommerce strategy and enhance online store performance.
  • Manage marketing campaigns across digital platforms and optimize site metrics.
  • Oversee inventory management and maintain supplier relations for product availability.
  • Analyze customer feedback to inform improvements in the ecommerce platform.
  • Lead training sessions for staff on ecommerce best practices.

Benefits

  • Medical, dental, and vision plans for full-time employees.
  • 403B Retirement Plan and service awards.
  • Flexible Spending Accounts and tuition reimbursement opportunities.
  • Generous vacation and sick time policies, alongside community service days.
  • Discount at the company bookstore and access to a fitness center.
Full Job Description
The Manager of Ecommerce position exists to drive the strategy, performance, and growth of Focus on the Family's ecommerce revenue, reach, and relationships through the online store and other digital channels. Equipped with a new ecommerce platform, the Manager of Ecommerce will be charged with leading Marketing, Inventory Management, Research and Development, as well as administrative duties to grow the ecommerce business for the ministry. The Manager of Ecommerce will oversee the operations of the Focus brick-and-mortar Bookstore, assisting the Bookstore Manager in the strategy, performance, and growth of store revenue. This position will lead a team consisting of an Operations Specialist, UX Designer and the Bookstore Manager to measure performance and deploy strategies for improvement in a fast-paced environment. Essential Duties/Responsibilities: Marketing: 3 Owns performance scorecard and reports on results3 Works closely with Digital Solutions Team to optimize user experience and site performance following industry best practices3 Partners with the Digital Engagement Team to integrate the ecommerce store into the constituent journey3 Manages product promotion on internal websites and company email platform, such as FOTF.com, AdventuresinOdyessy.com, etc.3 Reports and analyzes defined metrics, complete with action items for improvement3 Owns and manages the BigCommerce platform3 Owns and manages Focus Digital (Salesforce platform)3 Trains Focus staff on BigCommerce and Salesforce platforms3 Manages web analytics platforms for the ecommerce store and digital delivery website, translating data insights into actionable recommendations for site and campaign optimization3 Drives revenue growth through conversion rate optimization (CRO), applying A/B testing, UX improvements, and industry best practices to improve funnel performance Optimizes the ecommerce store and digital delivery website for organic search (SEO) 3 Partners with Advertising Team to develop and execute paid advertising campaigns3 Manages digital marketing channels, such as iTunes, Amazon, and Google Play Inventory Management: 3 Owns and manages strategic relationships with third-party fulfillment and logistics partners, ensuring service-level agreements and operational standards are met3 Develops demand forecasts for all marketing campaigns and coordinates with suppliers and fulfillment partners to ensure timely and accurate inventory availability3 Manages inventory levels for Focus-owned products across multiple fulfillment channels, including in-house warehousing, third-party logistics (3PL) providers, and dropship arrangements, to ensure adequate stock availability and minimize fulfillment disruption3 Oversees the catalog, pricing, and delivery infrastructure for digital products, ensuring a seamless end-to-end customer download and access experience3 Serves as point of contact for digital product vendors3 Maintains and governs the product master catalog, including SKU setup, product attributes, pricing, and data integrity across ecommerce and fulfillment systems3 Manages the ecommerce P&L, overseeing revenue, cost of goods, and operating expenses to achieve financial targets and inform strategic investment decisions Research and Development: 3 Develops and executes test scenarios using a variety of methodologies (A/B, Multivariate, User, etc.)3 Analyzes and implements testing results3 Manages relationships with development partners3 Analyzes weekly Customer Critical (CRIT) feedback, transforming raw customer issues and research notes into standardized executive summaries to drive continuous improvement of the ecommerce platform and customer journey. Administrative: 3 Manages Ecommerce and Bookstore team3 Trains and develops staff on ecommerce best practices, as well as professional development3 Manages department budget Other Duties/Responsibilities: 3 Performs other duties as assigned Managerial Breadth/Scope of Job: 3 Supervises a team of 1-3 staff Working Environment/Physical Requirements: 3 Office environment3 Working out of Colorado Springs office is required JOB QUALIFICATIONS/REQUIREMENTS: Character/Spiritual: Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us..." Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age." Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer Prays personally for Focus on the Family's staff and constituents and may occasionally lead in a public prayer Engages in Christian ministry Demonstrates behaviors aligned with FOF core values Personal Characteristics: 3 Lead by example3 Strong team player3 Detailed oriented3 Initiative and action oriented 3 Good problem-solving skills Knowledge/Experience: 3 Bachelor's Degree with emphasis in Marketing, Advertising, Business, Communications, or equivalent3 5-7 years of experience in product marketing with an emphasis in e-commerce sales and distribution3 Strong knowledge in e-commerce and digital distribution industry3 Experience in working with iTunes, Amazon and other digital service providers preferred3 Working knowledge of CBA, Special Markets, and Christian publishing industry preferred3 Working knowledge of financial reports3 Working knowledge of Focus on the Family mission, philosophy, core values, and priorities3 Experience in brick-and-mortar retail a plus Skills, Abilities and Special Talents/Gifts: 3 Ability to think critically and strategically in developing marketing plans for a wide variety of digital resources3 Excellent verbal and written communication skills3 Strong organizational skills3 Excellent orientation to detail as well as the "big picture"3 Excellent knowledge of digital, ecommerce and social media platforms3 Competent in the use of MS Office, Macintosh, and other software applications3 Experienced in working with outside representatives and management at all levels3 Strong negotiating skills Pay Range: $72,904 to $87,153 Application Materials Required: Cover Letter, Resume/CV *Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications. Focus on the Family puts a high value on our team members and offers a unique benefit package. Employees scheduled for 20 hours or more per week are eligible for: 3 Norton LifeLock ID Theft Coverage3 Legal Shield/ID Shield Coverage3 AFLAC3 403B Retirement Plan3 Vacation Time & Vacation Payout3 Sick Time3 Holidays3 Service Awards3 Community Service Days3 Bookstore Discount3 Fitness Center Employees scheduled for 30 hours or more per week are eligible for all the above and: 3 Medical Plan3 Dental Plan3 Vision Plan3 Life Insurance3 Disability Insurance3 Flexible Spending Accounts3 EAP (Employee Assistance Program)3 Tuition Reimbursement3 Warehouse Membership Reimbursement Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents. *Temporary employees are not eligible for benefits, except for: 3 Sick Time3 Bookstore Discount3 Fitness Center Tentative Search Timeline: 3 Priority will be given to applications submitted by June 12, 2026 However, this posting will remain open until filled. 3 The potential employee start date is June 22, 2026 Posting date: May 12, 2026 Un-posting date: ongoing until filled Posting contact email: [email protected]

About Focus on the Family

Focus on the Family is a Christian non-profit organization that provides resources and support for families. It was founded in 1977 by psychologist James Dobson and is based in Colorado Springs, Colorado. The organization produces radio broadcasts, podcasts, books, and other media on topics such as parenting, marriage, and faith. It also offers counseling services and hosts events and conferences. Focus on the Family has been involved in political advocacy on issues such as abortion and same-sex marriage. The organization has been criticized by some for its views on LGBT rights and for promoting conversion therapy.
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