Salary
Pay: $65,000 - $100,000 / year Overview

Manager of Business Development

 

Western New York

 

Elderwood is seeking a Manager of Business Development to lead strategic sales and marketing efforts across assigned facilities, supporting the Elderwood portfolio in Western New York. This role owns market development, referral growth, and brand presence - working closely with facility leadership to strengthen existing relationships and expand into new markets.

 

This role is ideal for a strategic, relationship-driven professional who thrives in a fast-paced healthcare environment and understands how market insight, partnerships, and execution directly impact census, payer mix, and long-term success.

 

You will assume ownership of the sales and marketing function for assigned facilities, serving as both a strategic advisor and a hands-on leader in market development.

Responsibilities What You’ll Do:

• Own and execute site-specific business development strategies to strengthen existing markets and penetrate new ones

• Partner closely with facility Administrators to set monthly objectives, growth targets, and development goals

• Conduct ongoing market and demographic analysis to identify trends, competitive positioning, and payer mix opportunities

• Translate market insights into actionable business plans that drive referrals, awareness, and census growth

• Build and maintain strong, professional relationships with referral sources, community partners, and key stakeholders

• Lead and support facility-based marketing and business development events aligned with strategic goals

• Track, analyze, and report on performance metrics including referrals, contacts, market activity, and plan effectiveness

• Serve as a visible ambassador of the Elderwood brand, ensuring consistency, professionalism, and trust in every interaction

• Depending on assignment, this role may also provide oversight and coordination of Admissions, Liaison, and Marketing personnel to support overall census management.

From Up to Qualifications What We’re Looking For:

• Associate degree required (Bachelor’s preferred) in marketing, management, or a related field

• Minimum 3 years of experience in business development, sales, lead generation, or a related role

• Proven ability to develop and execute sales-based business plans that drive growth and awareness

• Strong analytical skills with experience assessing market trends, payer mix, and census drivers

• Healthcare, skilled nursing, or post-acute experience strongly preferred

• Confident communicator with comfort in public speaking, presentations, and relationship-based selling

• Self-starter who works well autonomously and adapts quickly to changing priorities

• Valid driver’s license and ability to travel regularly within the assigned region

• This position requires regular interaction with residents, coworkers, visitors, and/or supervisors. In order to ensure a safe work environment for residents, coworkers, visitors, and/or supervisors of the Company, and to permit unfettered communication between the employee and those residents, coworkers, visitors, and supervisors, this position requires that the employee be able to read, write, speak, and understand the English language at an intermediate or more advanced level.