Newell Brands Inc

Manager, Media Strategy & Planning

Newell Brands Inc • $133K — $183K *
Hoboken, NJ 07030In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of experience in media, eCommerce, or digital marketing, preferably with Retail Media and Amazon Advertising platforms.
  • Experience with consumer goods is a plus.
  • Advanced expertise in Amazon's retail media and programmatic ecosystem.
  • Exceptional analytical skills for interpreting complex datasets and simplifying insights.
  • Strong commercial and financial acumen.

Responsibilities

  • Lead full-funnel retail media strategy across advertising platforms to drive brand growth and market share.
  • Translate commercial objectives into data-driven media activation plans.
  • Own end-to-end campaign performance, optimizing for ROI and incrementality.
  • Manage marketing investment and budget pacing to link media spend with business outcomes.
  • Leverage analytics and tools to assess campaign effectiveness and customer acquisition impact.
  • Lead cross-functional partnerships to scale growth initiatives and execute digital strategies.
  • Drive innovation by identifying emerging platform opportunities and evolving media formats.

Benefits

  • Coaching and performance leadership opportunities.
  • Capability development for team members.
  • Access to advanced analytics and retail media tools.
  • Influence over strategic investment decisions through performance reporting.
Full Job Description
Job ID: 17314

Alternate Locations:

Position Overview

The Manager, Amazon Retail Media will lead retail media strategy, driving performance across Amazon's advertising platforms and ensuring alignment with broader business objectives. This role is responsible for developing data-driven strategies, optimizing media investment, and delivering measurable business impact.

In addition to strategic ownership, this position directly manages two team members, providing coaching, performance leadership, and capability development to build a high-performing retail media function.

The ideal candidate brings a passion for digital marketing, strong analytical acumen, and proven leadership skills.

Key Responsibilities
  • Lead full-funnel Amazon retail media strategy across suite of advertising platforms (Sponsored Ads, DSP, CTV, and emerging platforms) to drive brand growth, eCommerce performance, and market share.
  • Translate commercial objectives into integrated activation plans, aligning Sales, Brand Marketing, and National Media priorities with data-driven media strategies.
  • Own end-to-end campaign performance, including segmentation, account structure, targeting, creative strategy, and continuous optimization to maximize ROI and incrementality.
  • Manage A&P investment and budget pacing, ensuring disciplined spend allocation and clear linkage between media investment and business outcomes.
  • Leverage advanced analytics and retail media tools (Amazon Advertising Console, DSP, Retail Analytics) to assess ROAS, sales lift, and customer acquisition impact.
  • Lead cross-functional and agency partnerships to scale growth initiatives, test new capabilities, and deliver best-in-class digital execution.
  • Drive innovation and competitive advantage by identifying emerging platform opportunities, evolving media formats, and industry trends.
  • Deliver executive-level performance reporting and strategic recommendations, influencing key stakeholders and shaping future investment decisions.


Qualifications

Education and Experience:
  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of experience in media, eCommerce, or digital marketing; experience with Retail Media and Amazon Advertising platforms is highly preferred.
  • Experience working with consumer goods is a plus.


Skills and Competencies:
  • Advanced expertise in Amazon's retail media and programmatic ecosystem, with strong command of platform mechanics, bidding models, attribution, and measurement methodologies.
  • Exceptional analytical fluency, with the ability to interpret complex datasets, identify meaningful patterns, and simplify insights for executive audiences.
  • Strong commercial and financial acumen, with an understanding of how digital investment impacts revenue, profitability, and long-term brand equity.
  • Influential cross-functional leadership, with the ability to align diverse stakeholders, build credibility quickly, and drive decisions in matrixed environments.
  • Strategic thinker with a growth orientation, able to connect market dynamics, shopper behavior, and competitive activity to broader business strategy.
  • Executive-level communication skills, capable of distilling complexity into clear narratives that inform and influence senior leaders.
  • Resilient problem solver, comfortable operating in ambiguity and navigating competing priorities with sound judgment.


The New Jersey base pay range for this position is from $133,440 to $183,480. Salary will be based on prior experience related to the skills required for this position.

Date Posted: Sep 3, 2026

About Newell Brands Inc

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Join the vibrant team at Newell Brands Inc, a market leader in consumer goods, where innovation meets tradition and diversity fuels our growth. At Newell Brands, we offer more than just job opportunities; we provide a platform for professional development and personal achievement.

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Embark on a career journey with Newell Brands Inc and be part of a company that values leadership, innovation, and diversity. Our team is dedicated to fostering an inclusive culture where every team member’s contribution is valued. Engage in meaningful work that enhances your skills and propels your career to new heights.

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Whether you’re looking for an internship, a full-time position, or a leadership role, Newell Brands Inc offers a range of employment opportunities across various functions. From marketing and sales to research and development, our positions cater to a multitude of skills and preferences.

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Kickstart your career with Newell Brands Inc’s internship programs. Gain hands-on experience, learn from industry leaders, and make invaluable networking connections that could shape your professional path.

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Newell Brands Inc is committed to creating a diverse and inclusive environment. We believe in empowering all employees to express their unique perspectives, as this diversity drives innovation and creativity within our company.

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Choose Newell Brands Inc and enjoy a comprehensive package of benefits designed to support you and your family’s health, well-being, and financial future. From health insurance to retirement plans, we ensure our team is equipped to lead a balanced and fulfilling life.

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Join Newell Brands Inc

Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take on new challenges and drive our company forward. [SEARCH NEWELL BRANDS JOBS] At Newell Brands Inc, your career is just the beginning of a journey filled with leadership opportunities, innovative projects, and a chance to work with some of the brightest minds in the industry. Let’s innovate, lead, and grow together.
Learn more about Newell Brands Inc
Size
32,000 employees
Market Cap
$5.3 billion
Industry
Food & Beverages
Net Income
-$770 million
Founded
1903
5 Year Trend
+2.9%
Revenue
$9.3 billion
NASDAQ
NWL
* Ladders Estimates

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