Lowe’s

Manager, Media Analytics

Lowe’s$90K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Analytics, Marketing, Statistics, Business, or related field or equivalent experience
  • 5 years of Marketing, Media or related experience
  • 5-8 years in media analytics, marketing performance, or marketing science
  • 1-3 years of leadership experience
  • Strong understanding of modern and traditional media ecosystems
  • Expertise in reporting and visualization tools (Tableau, Power BI, Looker)
  • Proficiency in Excel and SQL or equivalent query languages

Responsibilities

  • Drive enterprise-wide media performance strategy and success frameworks
  • Translate media performance insights into strategic business recommendations
  • Influence budget allocation and investment strategies in partnership with stakeholders
  • Oversee and evaluate outcomes of A/B tests and media experiments
  • Guide marketing mix modeling and attribution methodologies
  • Champion development of dashboards and scorecards with analytics teams
  • Communicate strategic insights and narratives to senior leadership
  • Lead and coach a team of media analysts, fostering a high-performance culture
  • Build strategic partnerships to align measurement frameworks and enhance insights across the enterprise

Benefits

  • Collaborative corporate office environment
  • Investment in employee health and wellness programs
  • Opportunities for career development and advancement
  • Supportive community involvement initiatives
  • Fostering a culture of innovation and analytical rigor
Full Job Description
Your Impact

The Manager, Media Analytics leads the measurement, optimization, and insight development for Lowe's enterprise media investments across all channels, including TV, digital, social, search, and retail media.
This role translates complex data into clear, actionable insights that guide marketing strategy, improve campaign effectiveness, and connect media performance to Lowe's omnichannel business outcomes.
The Manager partners closely with Media Strategy & Planning, Channel Activation, Finance, Data Analytics, and Data Science to ensure Lowe's media investments deliver measurable business value.

What You Will Do
  • Drive enterprise-wide media performance strategy, establishing success frameworks and identifying opportunities to enhance media efficiency and return on investment (ROI).
  • Translate media performance insights into strategic recommendations that directly inform business outcomes such as sales growth, customer acquisition, and traffic generation.
  • Influence budget allocation, optimization decisions, and investment strategies through close partnership with Media Strategy, Planning, and Activation leaders.
  • Oversee and evaluate the design and outcomes of A/B tests and media experiments to ensure rigor and relevance in measuring incremental impact.
  • Guide collaboration with Data Analytics and agency partners to advance marketing mix modeling (MMM) and attribution methodologies that support enterprise decision-making.
  • Champion the development and governance of dashboards and scorecards with Data Analytics and Data Science teams, ensuring consistent visibility into performance across paid media channels.
  • Communicate and advise senior leadership and cross-functional stakeholders with strategic insights and clear narratives that drive informed decision-making.
  • Lead, coach, and elevate a team of media analysts, fostering a high-performance culture of analytical rigor, innovation, and data storytelling.
  • Build strategic partnerships with internal and external media partners to align measurement frameworks, strengthen data quality, and enhance insight delivery across the enterprise.


Minimum Qualifications
  • Bachelor's degree in Analytics, Marketing, Statistics, Business or a related filed or equivalent years of experience in lieu of education requirement, if applicable
  • 5 years Marketing, Media or Related Experience
  • 5-8 years of experience in media analytics, marketing performance, or marketing science
  • 1-3 years of leadership experience
  • Strong understanding of modern digital media and traditional media ecosystems (demand-side platforms (DSPs), advertising servers (ad servers), social media, search, television (TV), radio, etc.).
  • Expertise in reporting and visualization tools (Tableau, Power BI, or Looker).
  • Proficiency in Excel; working knowledge of SQL or equivalent query languages.
  • Demonstrated ability to translate data into strategic recommendations for senior audiences.
  • Strong project management and communication skills.
  • Proven experience leading analysts and managing cross-functional initiatives.


Preferred Skills/ Experience
  • Experience in a retail, home improvement, or CPG environment.
  • Familiarity with marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing.
  • Experience working in a matrixed enterprise environment with multiple stakeholder groups.
  • Strong data storytelling and presentation skills, with the ability to simplify complex insights.

About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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