WSP

Manager, Marketing

WSP$110K — $163K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10 years of marketing experience in the Engineering/Architecture industry
  • Bachelor's degree in Marketing, Communications, or a related field
  • Preferred post-graduate education (Master's degree or PhD)
  • Professional certifications are a plus
  • Strong written, verbal, and presentation skills

Responsibilities

  • Lead marketing efforts for proposals, qualifications, and client-facing materials
  • Manage full life cycle of pursuits from planning to post-submission
  • Develop win strategies and ensure brand consistency
  • Coordinate marketing activities across various teams
  • Oversee review processes and ensure timely submissions
  • Coach teams for client presentations
  • Stay current on marketing best practices and trends

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Disability and life insurance
  • Retirement savings plans
  • Paid sick leave and vacation
  • Paid parental leave
  • Paid time off for bereavement and voting
  • Support for attendance at naturalization proceedings
Full Job Description
Job Description

This Opportunity

WSP is seeking a Marketing Manager to support and advance strategic marketing and communications initiatives in our New York city or Valhall. New York office. This role provides leadership in developing high-quality marketing deliverables, strengthening client and internal relationships, and driving excellence in communications that support project pursuits, brand positioning, and business growth.

Responsibilities
• Provide leadership for marketing efforts related to proposals, qualifications, interviews, and client-facing materials
• Manage the full life cycle of pursuits from capture planning through interview and post-submission activities
• Develop win strategies and themes, draft persuasive content, edit and integrate contributions from subject matter experts (SMEs), and ensure brand consistency
• Develop work plans and manage marketing activities within established schedules
• Coordinate input and align deliverables across sales, marketing, finance, legal, product, and technical teams
• Manage the review process, including color team reviews, finalize deliverables, and oversee compliant and timely submissions
• Coach and prepare technical teams and presenters for client interviews and presentations
• Ensure high-quality written, verbal, and visual communications tailored to both technical and non-technical audiences
• Collaborate effectively with technical teams, leadership, and business partners to deliver integrated and differentiated marketing solutions
• Build and maintain strong internal relationships and external client relationships that support business development efforts
• Stay current on marketing best practices, emerging trends, and innovative tools or approaches
• Mentor and support the professional development of junior marketing staff

Qualifications
• 7-10 years of experience, preferably in the Engineering/Architecture industry
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• Post graduate education (graduate coursework, Master's degree, or PhD) preferred, as applicable
• Professional certifications and enhancing credentials are a plus

Professional Experience & Skills
• Well developed knowledge of state of the practice marketing and communications principles, with exposure to innovative and emerging approaches
• Strong written, verbal, and presentation skills
• Demonstrated ability to manage complex deliverables using sound analytical and organizational skills
• Proven ability to work independently while collaborating effectively with cross functional teams
• Experience developing and managing high quality professional and technical marketing deliverables
• Commitment to continuous learning and staying current on industry trends and best practices
• Participation in industry events, conferences, speaking engagements, or published articles is strongly encouraged
• Ongoing pursuit of additional education, certifications, and professional development

Leadership Expectations
• Demonstrates excellence in marketing performance with opportunities for innovative thinking
• Leads by example in technical and professional marketing activities
• Supports talent development through mentoring and knowledge sharing

Contributes to a collaborative, inclusive, and high performing team environment
WSP Benefits:

WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee's career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.

Compensation Expected Salary (all locations): $110,600-$163,300 WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant's education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, and/or federal law.

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About WSP

WSP is a Canadian engineering consulting firm that provides services to transform the built environment and restore the natural environment. The firm's expertise ranges from environmental remediation and urban planning, to engineering iconic buildings and designing sustainable transport networks, to developing the energy sources of the future and enabling new ways of extracting essential resources. It has approximately 54,000 employees, including engineers, technicians, scientists, architects, planners, surveyors, program and construction management professionals, and various environmental experts. WSP has offices in more than 40 countries and territories around the world.
Learn more about WSP
Size
54,000 employees
Industry
Founded
1959

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