Manager, Marketing

RioCan

$76K — $104K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Previous experience in commercial real estate development (preferred)
  • Understanding of tenant/media relations in commercial real estate (preferred)
  • Experience executing on-site events from ideation to launch
  • Positive attitude and proactive mindset
  • Ability to thrive in a fast-paced environment
  • Strong attention to detail and desire for excellence
  • Effective verbal and written communicator
  • Highly organized and capable of time management

Responsibilities

  • Execute marketing programming for the Centre
  • Oversee the property gift card program's marketing and administration
  • Build relationships with retailers to enhance sales and event success
  • Manage content for website, digital directories, and social media
  • Support leasing by onboarding new retailers and developing sales materials
  • Manage marketing budgets and adjust spending as needed
  • Plan community events to drive traffic and sales
  • Coordinate all aspects of on-site events from planning to execution
  • Align property marketing with RioCan's strategies and brand

Benefits

  • Comprehensive health and dental benefits starting on day one
  • Matching contributions in a retirement savings plan and pension plan
  • Flexible work hours and long weekends
  • Access to professional growth and development programs
  • Paid time off and parental leave top-up
  • Employee discounts and recognition programs
  • Opportunities for community involvement and social events
Full Job Description
POSITION OVERVIEW:

This role is located at our Tanger Outlets location in Ottawa and reports to AVP, Marketing. It is responsible for overseeing the day-to-day marketing of the Centre including all Tanger-related programming.

RESPONSIBILITIES:

Marketing
  • Responsible for execution of all marketing programming.
  • Responsible for property gift card program marketing & administration.
  • Responsible for establishing effective business relationships with the retailers on
    a local and National level in order to maximize the sales productivity and success
    of the events at the property.
  • Manages content for the property owned channels including website, digital
    directories & social media channels.
  • Supports the leasing function through participation in the leasing process,
    onboarding new retailers, development of leasing/sales materials, site signage,
    hoarding and optimal representation of the property to appropriate retailers.
  • Responsible for the budget management and administration of marketing funds,
    including budget preparation, negotiating to maximize spend and adjusting to
    account for changes in income.
  • Plans events to engage the community and drive traffic and sales.
  • Execute all on-site events from the planning stages to event day to include all
    advertising, community partnerships, logistics, permitting and success metrics.
  • Ensures the property marketing is aligned with RioCan strategies and brand
    position.


Partnerships
  • Responsible for maximizing non-traditional revenue through the execution of
    appropriate income-generating events, promotions and activities. In addition,
    drives the effort for obtaining partnerships for programs and events.
  • Partners with Corporate Marketing, Asset Management, Operations & Leasing
    team members to support ancillary revenue goals.
  • Works with community partners and non-profits in the area to enhance current
    and potential events.


General
  • Build strong relationships with tenants to understand their business and create
    marketing opportunities on-site to drive traffic to their store.
  • Connect and educate tenants on cross promoting at the property and develop
    marketing programs around these cross promotions.
  • Assumes additional responsibilities and performs special projects as needed or
    directed.


QUALIFICATIONS:

  • Previous experience as part of a commercial real estate development or mixed
    use project (an asset but not mandatory)
  • Knowledge of commercial real estate industry including tenant and media
    relations (an asset but not mandatory)
  • Demonstrated and experience executing onsite events from ideation to launch
  • Upbeat, positive, can do attitude
  • Thrives in fast paced environment
  • Focus on detail and desire for excellence
  • Creative problem solver
  • Diligent
  • Proactive
  • Great communicator verbally and in writing
  • Functions at a high level independently and in team environment/setting
  • Highly organized and manages their time and time of others well
  • Makes things happen
  • Consistent, reliable and dependable


$76,000 - $104,500 a year

The base salary range for this role reflects compensation for candidates at varying levels of experience and proficiency. The salary will be determined based on the successful candidate's relevant competencies, including skills, experience, education, and our teams' requirements.

The listed salary range does not include bonus and other total rewards. This role is eligible for participation in the company's bonus program.

This posting is for an existing vacancy within our organization.

Why join RioCan?

We believe in rewarding you for what you do and investing in your career and long-term success. Our total rewards program is designed to help you thrive in every aspect of your life: physically, emotionally, financially, and socially. Here's what we offer:

An Extensive Health and Benefits Program that includes health and dental benefits starting on day one, healthcare and wellness/lifestyle spending accounts, access to an employee family and assistance program, virtual healthcare services, and other resources to support your overall well-being.

A Comprehensive Retirement Program to help prepare you for your future. This includes matching employee contributions in a retirement savings plan, pension plan,

and an employee unit purchase plan.

Work/Life Balance that prioritizes you. Enjoy flexible work hours, an extra-long weekend with our RioCan Cares Day, and half days before every long weekend in the summer.

Professional Growth and Development opportunities to advance your skills and grow your career through our continuing education reimbursement, mentorship and leadership development programs, on-demand online learning, and cross-functional training opportunities.

Additional Perks and Benefits that include paid time off, parental leave top-up, employee discounts, referral and recognition programs, and year-round opportunities to connect through community initiatives, committees, and social events.

If you share RioCan's values and a passion for real estate, we want to hear from you.

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