Walmart

Manager, Marketing Planning And Strategy - Content Systems

Walmart$96K — $186K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years in content management or marketing operations.
  • Proven technical writing and editing skills.
  • Experience managing content within CMS platforms, specifically Salesforce.
  • Strong project management and organizational skills.
  • Ability to navigate complex projects across multiple teams.
  • Detail-oriented collaborative team player.
  • Experience with Airtable and Google Analytics preferred.

Responsibilities

  • Maintain the single source of truth for Walmart Connect marketing content.
  • Organize content in the Advertising Help Center to enhance usability.
  • Manage content lifecycle processes including reviews and updates.
  • Collaborate with Product Marketing Managers to ensure content accuracy.
  • Write and quality-review technical and product-focused content.
  • Optimize content architecture and navigation for better discoverability.
  • Track projects from planning to execution, ensuring milestones are met.

Benefits

  • Medical, vision, and dental coverage.
  • 401(k) plan and stock purchase options.
  • Paid time off (PTO) inclusive of sick leave and parental leave.
  • Short-term and long-term disability coverage.
  • Company discounts and adoption/surrogacy reimbursement.
  • Live Better U: Walmart's paid education benefit program.
Full Job Description
Position Summary...

What you'll do...

Manager, Content Systems (Advertising Help Center) - Walmart Connect

Role Overview
The Manager, Content Systems (Advertising Help Center) supports the systems, processes, and governance that power Walmart Connect's external knowledge platform. This role helps maintain the single source of truth for approved product marketing content, ensuring information is accurate, organized, discoverable, and accessible within the Advertising Help Center.
This role partners closely with Product Marketing, Product, and Engineering teams to manage content workflows, optimize content management systems, and improve the user experience across Walmart Connect's external knowledge platform. The ideal candidate brings a blend of content management expertise, technical writing skills, operational rigor, and project management capabilities.

Key Responsibilities
Content Management & Governance
  • Maintain the single source of truth for approved Walmart Connect product marketing content.
  • Organize and manage content within the Advertising Help Center to maximize discoverability and usability.
  • Manage content lifecycle processes, including review schedules, updates, and content retirement.
  • Partner with Product Marketing Managers and subject matter experts to ensure content remains accurate and current.
  • Write, edit, and quality-review technical and product-focused content.


Content Systems & Optimization

  • Support administration and optimization of the Advertising Help Center.
  • Manage content architecture, metadata, taxonomy, and navigation to improve discoverability and user experience.
  • Serve as a subject matter expert on content systems, governance, and authoring best practices.
  • Identify opportunities to improve workflows, content organization, and platform effectiveness.


Cross-Functional Partnership
  • Partner with Product, Engineering, Product Marketing teams to support Salesforce enhancements and new content experiences.
  • Communicate priorities, timelines, and recommendations to stakeholders.
  • Support global content initiatives in partnership with Walmart Connect International.


Project Management
  • Drive content and system-related projects from planning through execution.
  • Track milestones, dependencies, and risks in Airtable to ensure successful delivery.
  • Support operational initiatives and special projects assigned by the Senior Manager and Director.


Reporting & Insights
  • Monitor platform usage, content performance, and stakeholder feedback.
  • Provide recommendations that improve content quality, discoverability, and user experience.


Qualifications
  • 5-7+ years of experience in content management, knowledge management, marketing operations, or related fields.
  • Technical writing and editing experience required.
  • Experience managing content within CMS platforms; Salesforce experience required.
  • Strong project management, organizational, and communication skills.
  • Ability to drive alignment across cross-functional teams and manage multiple priorities in a fast-paced environment.
  • Experience bringing structure and process to matrixed workstreams.
  • Adaptable, detail-oriented, and collaborative team player.
  • Airtable, Workfront, and Google Analytics experience preferred.


Success Looks Like
  • A trusted, accurate, and well-governed knowledge platform.
  • Improved content discoverability and user experience.
  • Efficient content management processes with minimal content debt.
  • Successful execution of content and system enhancement projects.
  • Strong stakeholder partnerships and clear visibility into content performance.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

About Walmart

WalmartLabs is accelerating their development to redefine the shopping experience to meet the changing needs of our customers wherever they are —in a store, on our website, or on their mobile device.

Walmart Careers

Joining Walmart means becoming part of a world-renowned team that leads with innovation and is committed to creating impact. As the largest retailer globally, Walmart offers unparalleled job opportunities and career growth in an environment that values diversity and leadership. Work You’ll Do At Walmart, you will be part of a dynamic team that drives our mission to help people save money so they can live better. Engage in work that matters with a company that offers both stability and the flexibility to explore different career paths. Transform the retail landscape with your skills and help shape the future of millions of customers worldwide. Walmart is at the forefront of combining retail with advanced technology, making it an exciting place for professional growth and innovation. Lead with Us Step into a role that harnesses your potential and places you at the intersection of retail and technology. Walmart is not just a company; it's a community where you can develop your leadership skills and contribute to a culture that nurtures professional growth. Work with a diverse team of experts who bring a wealth of knowledge and experience to the table. Our commitment to diversity training ensures that all team members are valued and can thrive. Walmart Careers and Employment Opportunities We are continuously expanding our team to include enthusiastic professionals eager to drive change and make a significant impact. Explore a range of positions from entry-level to executive, each offering competitive benefits and the opportunity to advance. Innovate with Us Join Walmart and be part of a team that is dedicated to innovation and excellence. With over 2.3 million associates worldwide, you are joining the largest private employment group, ready to innovate, lead, and impact the global market. Internship Programs Kickstart your career with a Walmart internship. Gain invaluable experience, build your resume, and develop networking connections that will empower your career journey. Our internships provide a platform to apply your academic knowledge in real-world scenarios, preparing you for future employment. Be Part of a Great Team At Walmart, our team is our strength. We invest in our employees through robust training programs, leadership development, and opportunities for career advancement. Enjoy the benefits of working in a supportive and inclusive environment where every member’s contribution is valued. Future-Proof Your Career Your journey at Walmart can be as vast as your ambitions. With endless opportunities to grow, learn, and lead, you can take your professional experience to new heights. Benefit from our comprehensive training programs and develop the skills needed for tomorrow’s challenges. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Explore the diverse job opportunities at Walmart and find where you can make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Walmart. SEARCH WALMART JOBS Join Walmart today and be part of a story of growth, innovation, and leadership.
Learn more about Walmart
Size
2,300 employees
Market Cap
$387 billion
Industry
Net Income
$13.5 billion
Founded
1962
5 Year Trend
+3.3%
Revenue
$559.1 billion
NASDAQ

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