DescriptionJob Summary: The Manager, Marketing Operations & Reporting will own the systems, data, reporting, and operational engine that powers our demand generation and revenue marketing motion. This role is responsible for ensuring that marketing programs are measurable, scalable, and tightly aligned with sales and revenue goals. This role is critical to helping us build a modern, intent-data-led marketing motion that identifies the right accounts, activates targeted campaigns, measures performance, and improves conversion across the funnel.
RequirementsResponsibilities: Marketing Operations & Systems
- Own day-to-day marketing operations across HubSpot, ZoomInfo, CRM integrations, campaign workflows, lead routing, segmentation, and reporting.
- Ensure marketing systems are properly configured, integrated, and optimized to support demand generation and account-based engagement.
- Manage lead scoring, account scoring, lifecycle stages, source tracking, attribution, campaign taxonomy, and funnel definitions.
- Maintain data hygiene, field governance, list management, and process documentation across marketing systems.
- Partner with Sales Operations and Revenue Operations to ensure clean handoffs between marketing, BDR/SDR, sales, and account management teams.
Intent Data & Account-Based Marketing
- Help build and manage a model-driven, intent-data-led marketing motion using ZoomInfo and other data sources.
- Identify high-fit, high-intent accounts based on ICP, firmographic, technographic, behavioral, and engagement data.
- Support targeted campaign execution across priority segments, verticals, and account lists.
- Work with demand generation and sales teams to turn intent signals into actionable plays, outreach motions, and pipeline opportunities.
- Monitor performance of intent-driven campaigns and recommend improvements based on conversion trends.
Reporting, Analytics, & Strategy
- Build dashboards and recurring reports that track performance across the full marketing funnel, including MQLs, MQAs, SAAs, SQAs, SQOs, pipeline, revenue, CAC, conversion rates, and campaign ROI.
- Provide actionable insights to help leadership understand what is working, what is not, and where to invest.
- Analyze campaign performance, lead quality, source attribution, funnel velocity, and conversion by segment, channel, and campaign.
- Support weekly and monthly GTM reporting for marketing, sales, and executive leadership.
- Use data to help shape marketing strategy, budget allocation, audience targeting, and campaign prioritization.
Process, Governance, & Optimization
- Create scalable processes for campaign setup, tracking, reporting, lead management, and sales follow-up.
- Improve marketing-to-sales alignment through clear definitions, SLAs, routing rules, and feedback loops.
- Partner with demand generation, sales, RevOps, and leadership to continuously improve funnel performance.
- Identify operational gaps and recommend technology, process, or data improvements.
- Help standardize reporting and create a single source of truth for marketing performance.
Knowledge, Skills, and Abilities: - Excellent oral and written communication skills
- Demonstrates high-level of professionalism even when under pressure
- Strong time management and multi-tasking skills
- Ability to be agile and adaptable to changing priorities and business needs
- Highly data driven and process oriented
- Ability to translate marketing activity into clear business insights
- Strong analytical, problem-solving, and project management skills with the ability to turn data into insights and recommendations
- Ability to build dashboards, reports, and executive-ready performance summaries.
- Exceptional organizational skills, including the ability to self-manage and multitask effectively and accurately in a fast-paced and dynamic environment
- Strong attention to detail and commitment to data accuracy
- Ability to think strategically and translate concepts into actionable items
- Demonstrates a passion for solving problems or helping others and take the initiative in driving continuous improvement/execution excellence
- Maintains strong collaborative and diplomacy skillset that enables cross-functional execution
- Excellent follow-through skills and the ability to anticipate and address business needs proactively
- Strong understanding of lead management, lifecycle stages, attribution, campaign reporting, and funnel analytics
- Comfortable working cross-functionally with marketing, sales, revenue operations, and executive leadership.
ExperienceExperience: - 3-5 years of professional marketing operations, revenue operations, or demand generation operations experience required
- Hands-on experience using platforms such as:
- ZoomInfo
- HubSpot
- Proven experience working with CRM systems
Certificates, Licenses, Registrations: Compensation PackageITS offers a full benefits package, including:
- Rich Medical and prescription plans
- Dental & Vision
- Paid Holidays and Flexible Paid Time Off
- 401K/401K Roth with Safe Harbor matching
- Stock Appreciation Rights
- Company-paid life insurance, long-term and short-term disability insurance
- Company-paid mental health support & financial wellness services
- FSA for medical and dependent care
- HSA option with compatible medical plan
- Company-paid training, materials, and exams
- Performance-based bonuses
