Entergy Corporation

Manager, Marketing Operations

Entergy Corporation • $95K — $115K *
New Orleans, LA 70119In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, or related field; equivalent experience considered
  • 5+ years in marketing operations or related field
  • 2+ years of people management experience
  • Solid understanding of marketing automation platforms, preferably Salesforce Marketing Cloud
  • Strong cross-functional collaboration skills with IT and compliance stakeholders

Responsibilities

  • Lead and develop a team of marketing analysts and Salesforce Marketing Cloud engineers
  • Translate marketing strategies into actionable execution plans
  • Oversee end-to-end campaign delivery across multiple channels
  • Establish project management processes for efficient operations
  • Ensure data integrity and compliance in marketing communications
  • Define and track key operational metrics for performance management
  • Present operational performance to senior leadership

Benefits

  • Hybrid work flexibility
  • Professional development opportunities
  • Collaborative team culture
  • Focus on continuous improvement
  • Engagement with senior leadership on strategic initiatives
Full Job Description
PS Job Title: Manager, Marketing Operations

Work Place Flexibility: Hybrid

Legal Entity: Entergy Services, LLC

Job Summary/Purpose

The Manager of Marketing Operations leads a team of marketing analysts and Salesforce Marketing Cloud engineers responsible for the tactical execution of customer communication strategies developed primarily by the Marketing Strategy group. This role serves as the critical bridge between strategy and execution, ensuring that campaigns, programs, and regulatory communications are delivered accurately, on time, and at scale across utility service territories. The Manager oversees the day-to-day operations of the marketing technology stack, drives continuous process improvement, and fosters a high-performing team culture focused on quality, accountability, and customer impact.

Job Duties/Responsibilities

Team Leadership & Development
  • Directly manage a team of marketing analysts and Salesforce Marketing Cloud engineers, providing coaching, performance management, and professional development support
  • Set clear team priorities, workload balance, and delivery expectations in alignment with Marketing Strategy group objectives
  • Foster a collaborative, solutions-oriented team culture that values data integrity, technical excellence, and continuous improvement
  • Conduct regular one-on-ones, performance reviews, and career development conversations with direct reports
  • Partner with HR and senior leadership on workforce planning, hiring, and talent development initiatives

Strategy Execution & Campaign Operations
  • Translate marketing strategies and program briefs received primarily from the Marketing Strategy group into actionable execution plans for the operations team
  • Oversee end-to-end campaign and communication delivery across email, SMS, and digital channels
  • Establish and enforce intake, prioritization, and project management processes to ensure the operations team can efficiently absorb and execute on incoming strategy requests
  • Serve as the primary point of contact between Marketing Operations and the Marketing Strategy group, ensuring alignment on timelines, requirements, and deliverables
  • Identify and escalate risks, capacity constraints, or execution gaps that may impact campaign delivery or compliance
  • Co-develop execution approaches and contribute to marketing roadmap planning in partnership with the Marketing Strategy group and Marketing leadership

Platform & Data Oversight
  • Oversee the health, governance, and performance of the Salesforce Marketing Cloud platform across all utility customer segments and operating companies
  • Ensure marketing data integrity, segmentation accuracy, and compliance with CAN-SPAM, TCPA, and state PUC requirements across all outbound communications
  • Partner with IT, CRM, and enterprise data teams to maintain reliable data flows between Marketing Cloud and upstream utility systems including CCS, AMI, OMS, and billing platforms
  • Champion adoption of platform capabilities, automation, and analytics tools that improve team efficiency and campaign effectiveness
  • Own enterprise platform strategy and drive investment decisions in collaboration with senior leadership (Senior Manager)

Reporting & Performance Management
  • Define and track key operational metrics including campaign delivery rates, platform uptime, execution cycle times, and team productivity
  • Partner with the Marketing Strategy group and senior leadership to report on program performance, execution quality, and operational health
  • Drive a culture of measurement and continuous improvement, using data to identify bottlenecks, optimize workflows, and elevate team output
  • Present operational performance and strategic recommendations to VP-level and executive stakeholders (Senior Manager)

Minimum Requirements

Minimum education required of the position

Bachelor's degree in business, marketing, or a related field. In lieu of a degree, an equivalent combination of education and relevant job experience will be considered.

Minimum experience required of the position
  • 5+ years of experience in marketing operations, marketing technology, or a related field.
  • 2+ years of people management experience with demonstrated ability to lead both technical and analytical team members

Minimum knowledge, skills and abilities required of the position

Technical Skills:
  • Solid understanding of marketing automation platforms, with Salesforce Marketing Cloud experience strongly preferred
  • Proven ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment
  • Strong cross-functional collaboration skills with experience working alongside strategy, IT, and compliance stakeholders
  • Familiarity with data governance, privacy compliance, and regulatory communication requirements
  • Excellent written and verbal communication skills, with the ability to translate technical concepts for non-technical audiences and business requirements for technical teams.

Any certificates, licenses, etc. required for the position

None

Other Attributes

Functional Knowledge
  • Experience in a regulated utility, energy, or public sector environment
  • Familiarity with utility customer data environments and platforms such as SAP IS-U, Oracle CC&B, or similar CIS/billing systems
  • Exposure to demand-side management, low-income assistance programs, or rate case communications
  • Experience with project management tools such as Jira, Asana, or Smartsheet
  • Salesforce Marketing Cloud certification or demonstrated platform fluency

Problem Solving
  • Critical Thinking & Analysis: Critical thinking and analysis skills to define problems, gather and evaluate relevant data and customer insights, and make data-driven decisions.
  • Creative Problem Solving: Creative problem-solving abilities to approach customer experience challenges with innovation, generate novel ideas and solutions, and challenge the status quo to drive transformative change.
  • Adaptability and Flexibility: Adaptability and flexibility to quickly adjust strategies, plans, and approaches in response to changing customer needs, market conditions, and organizational priorities, while maintaining a solutions-oriented mindset.
  • Systemic Thinking: Systemic thinking and resilience to understand the interconnected nature of customer experience, address interdependencies and potential ripple effects, and persist in the face of setbacks or resistance, continuously learning and improving the approach.

Primary Location: Louisiana-New Orleans Louisiana : New Orleans || Louisiana : Baton Rouge || Mississippi : Jackson || Texas : The Woodlands
Job Function: Corporate
FLSA Status: Professional
Relocation Option: No Relocation Offered
Union description/code: NON BARGAINING UNIT
Number of Openings: 1
Req ID: 125145
PS Job Title: Manager, Marketing Operations
Travel Percentage:Up to 25%

About Entergy Corporation

Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, including nearly 10,000 megawatts of nuclear power.

Entergy Corporation Careers

Join the dynamic team at Entergy Corporation, a leader in the energy sector, where innovation, leadership, and a commitment to sustainability power our operations. As one of the most respected companies in the industry, there has never been a better time to explore job opportunities with us.

Work You’ll Do

At Entergy Corporation, we offer a range of career paths that cater to diverse skills and interests, from engineering to customer service. Our team is at the forefront of the energy industry, driving growth and innovation to meet the challenges of tomorrow. Whether you're seeking an entry-level position or a professional advancement, Entergy is where your ambition fuels your career journey.

Transform Your Career

Lead the charge in an industry that values sustainability and innovation. Entergy Corporation is not just a company; it's a community where you can grow your career alongside the best in the field. Our leadership is committed to providing unmatched opportunities for professional development and career advancement.

Innovative Work Environment

Entergy Corporation is home to a culture of innovation and continuous improvement. Our team of over 13,000 dedicated professionals is encouraged to think big and act boldly. With cutting-edge projects and technology, your work at Entergy will shape the future of energy.

Be Part of a Great Team

Our team at Entergy Corporation thrives on collaboration and diversity. We believe that diverse perspectives lead to better ideas and outcomes. Entergy is committed to fostering an inclusive environment where every team member is valued, respected, and has access to diversity training and resources.

Future-Proof Your Career

Entergy Corporation offers a variety of benefits designed to support your life and well-being. From comprehensive health benefits to professional development programs, we ensure that our team is equipped for both personal and professional success. Networking opportunities within the company and industry are plentiful, helping you to expand your professional horizons.

Explore Job Opportunities

From internships to full-time positions, Entergy Corporation is actively hiring across multiple disciplines. Our recruitment process is designed to be transparent and engaging, ensuring that candidates are well-informed and confident at every step, from submitting a resume to preparing for an interview.

Entergy Corporation – A Place to Grow

Our commitment to community and leadership in the energy sector makes Entergy Corporation a prime destination for those looking to make a significant impact. Here, your skills, innovation, and passion for sustainability can come together to create a thriving career.

Stay Connected

Join Our Team Search open positions that match your skills and interest at Entergy Corporation. We look for passionate, curious, creative, and solution-driven team players.

SEARCH ENTERGY JOBS

Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

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Learn more about Entergy Corporation
Size
1,357 employees
Market Cap
$23.1 billion
Industry
Energy & Utilities
Net Income
$1.4 billion
Founded
1913
5 Year Trend
+1.6%
Revenue
$10.1 billion
NASDAQ
ETR
* Ladders Estimates

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