Manager, Mainstreet Marketing Claims (Hybrid)
In this role, you will have the opportunity to take your marketing, leadership and strategy skills to the next level.
Champion claims library platform, developing processes to enable adoption of the tool across Mainstreet
Partner with legal and business teams to ensure claim documentation, substantiations are thorough and current
Represent the business’ interests in evolving claim legal guidance, building out claim risk rubrics to enable experimentation
Provide channels claim recommendations and consult on claim executions
Serve as an escalation point, guiding the business through claim pull downs and changes
Partner with Product team to automate manual functions, such as auditing marketing claims across channels and notifying partners of claim changes
Leverage documented legal and business guidance to enable claim iteration at scale
Solve for claim performance tracking, building a centralized feedback loop to inform future claim development
The ideal candidate:
Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
Has experience working with colleagues at varying levels, including senior leadership
Possess a sophisticated understanding of full funnel marketing tactics
Can operate in white space with limited support and contribute to the agenda
Is naturally curious, always seeking to know the why behind the why
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity
Basic Qualifications:
Bachelor’s Degree or Military Experience
At least 5 years of experience in product marketing or multi-channel digital marketing
At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At least 3 years of experience working with marketing tech platforms, including content management platforms
Preferred Qualifications:
Masters degree in Marketing, Business or Communications
At least 3 years of experience in marketing for financial services or another highly regulated industry
At least 3 years of experience managing marketing intent, partnering with insights and channel teams to develop marketing strategies
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $151,900 - $173,400 for Manager, Marketing
New York, NY: $165,700 - $189,200 for Manager, Marketing
Richmond, VA: $138,100 - $157,700 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
