Ford Motor Company

Manager, Lincoln Experiential

Ford Motor Company • $115K — $218K *
Detroit, MI 48228In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, or Business
  • 5+ years of marketing experience focused on Experiential and shopper engagement
  • Experience leading and collaborating with agency teams
  • Demonstrated skills in contract negotiation and partnership management
  • Strong financial acumen in budget management and forecasting expectations
  • Self-starter capable of managing multiple projects with minimal supervision
  • Excellent communication skills for presenting to Executive Leadership

Responsibilities

  • Lead strategic planning and execution of Lincoln Experiences to align with business objectives
  • Drive creation and improvement of innovative Experience curricula based on market insights
  • Develop and implement strategies to identify new market opportunities and partners
  • Maintain understanding of competitive landscape to uphold best-in-class experiences
  • Oversee partner performance management in line with brand and operational standards
  • Manage logistical aspects of vehicle assets, equipment, and personnel for experiences
  • Develop integrated marketing and communication strategies for Lincoln events and partnerships

Benefits

  • Immediate medical, dental, vision, and prescription drug coverage
  • Flexible family care days and paid parental leave
  • Adoption and fertility treatment benefits
  • Employee vehicle discount program and management leases
  • Tuition assistance for continuing education
  • Active employee resource groups
  • Paid time off for community service and generous holiday schedule
  • Options for additional vacation time
Full Job Description
Job Description

In this position...
  • Manager, Lincoln Experiential - leads the strategy, development, and operations of Lincoln's premium customer experience programs, driving brand loyalty by managing partnerships, curricula, logistics, marketing, and budgets to grow the Lincoln ecosystem.
  • As the Manager of Lincoln Experiential, you will be instrumental in shaping the future of Lincoln initiatives. You will be responsible for leading the strategic development, operational excellence, and expansion of high-impact customer experiences.
  • This role requires a visionary leader who can not only manage complex programs and strategic partnerships but also directly lead and develop external partners to achieve business plan and customer engagement objectives.
  • Your ultimate goal will be to strategically funnel customers into Lincoln's Ecosystem, deepening their brand loyalty and enhancing their driving skills through world-class programs.


Responsibilities

What you'll do...
  • Lead the strategic planning, development, and execution of Lincoln's Experiences, ensuring alignment with Lincoln's overall vision and business objectives.
  • Drive the creation and enhancement of innovative Experience curricula, leveraging comprehensive market insights and competitive analysis.
  • Develop and implement comprehensive expansion strategies, identifying new market opportunities and strategic partners to grow awareness of the brand.
  • Maintain a deep understanding of the competitive landscape and consumer preferences to ensure Lincoln's experiences remain best-in-class.
  • Oversee the management of partner performance, ensuring adherence to brand guidelines, operational standards, and financial targets.
  • Oversee logistical planning and execution for vehicle assets, equipment, and personnel to support Lincoln experiences.
  • Lead the development and execution of integrated marketing and communication strategies for Lincoln events and partnerships, collaborating closely with internal marketing teams and external agencies.
  • Develop and present comprehensive program updates, performance reports, and strategic recommendations to senior leadership.
  • Manage budgets, timelines, vendors, and agencies with confidence and clarity


Qualifications

You'll have...
  • Bachelor's degree in Marketing, Communications or Business
  • 5+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of shopper engagement, sponsorship activation, and live events
  • Experience leading agency teams and/or collaborating with agency teams
  • Demonstrated experience in contract negotiation, partnership management, and vendor relations.
  • Financial acumen with proven experience in budget development, management, and forecasting.
  • Self-starter with ability to guide multiple projects with limited supervision and providing project updates along the way.
  • Excellent communications skills with ability and comfort presenting to Executive Leadership
  • Event experience
  • Luxury Mindset

Even better, you may have...
  • Budget management
  • Partnership negotiation skills
  • Events agency background


You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day
  • Paid time off and the option to purchase additional vacation time.


This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: New Hire Benefits

Visa sponsorship is not available for this position.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid#LI-CS4

About Ford Motor Company

Ford Motor Company manufactures or distributes automobiles in addition to offering financial services. The company sells to dealerships for retail sales, and for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments. Ford’s vehicle portfolio includes automobiles, buses, tractors, and trucks. Retail financing includes retail installment sale contracts for new and used vehicles, and direct financing leases for new vehicles to retail customers, government entities, daily rental car companies, and fleet customers. Finance receivables in the non-consumer portfolio include products offered to automotive dealers. Ford’s environmental initiatives include compressed natural gas, flexible fuel vehicles, electric drive vehicles, Hydrogen, PC power management, and so on. Ford Motor Company was founded by Henry Ford in 1903 and is headquartered in Dearborn, Michigan.

Ford Motor Company Careers

Join the dynamic team at Ford Motor Company, a global leader in automotive innovation and manufacturing. At Ford, we are committed to driving human progress by providing outstanding vehicles and mobility solutions. This is an exciting time to become part of our inclusive team, where job opportunities abound and growth is not just a possibility, but a promise.

Work You’ll Do

At Ford Motor Company, you will collaborate with some of the brightest minds in the industry. Our professionals are at the forefront of automotive technology, leading projects that redefine transportation and sustainability. With a culture rooted in continuous improvement and respect for all, Ford offers a workplace where leadership, diversity training, and innovation are part of everyday life.

Join Our Market-Leading Team

Ford’s commitment to excellence is why we are a leader in the automotive sector. We offer a variety of career paths, from engineering to marketing, all designed to foster professional and personal growth. Our team benefits from Ford’s commitment to professional development and networking opportunities, ensuring that every team member can reach their full potential.

Innovative Work

Engage in work that makes a difference. Ford Motor Company is pioneering developments in electrification, autonomous vehicles, and smart mobility solutions. Our team of over 190,000 employees worldwide is dedicated to crafting experiences that improve the way the world moves.

Be Part of a Great Team

Working at Ford means more than just having a job; it means being part of a global family. Our culture promotes teamwork, integrity, and respect—values that underpin everything we do. We believe in nurturing a diverse and inclusive environment where every employee can thrive.

Future-Proof Your Career

Ford Motor Company is not just a great place to work; it’s a place to build a lasting career. Our employees enjoy competitive benefits, comprehensive health care, and retirement plans that rank among the best in the industry. We support career advancement through extensive training programs and hands-on experience in the latest automotive technologies.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a student interested in an internship, Ford has opportunities that will harness your skills and ignite your ambition. Our hiring process is straightforward and respectful, designed to match your skills and passions with the right position.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your journey with Ford? Prepare your resume, sharpen your interview skills, and become part of a company that’s building the future of transportation.

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Learn more about Ford Motor Company
Size
183,000 employees
Market Cap
$44.8 billion
Industry
Manufacturing & Automotive
Net Income
-$1.2 billion
Founded
1903
5 Year Trend
-2.1%
Revenue
$127.1 billion
NASDAQ
F
* Ladders Estimates

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