About the Role:The Manager, Integrated Marketing, Video and Digital acts as the project manager for integrated marketing initiatives, orchestrating collaboration across Subway's Agency of Record (AOR), specialty agencies, and internal cross-functional teams. This role is directly responsible for video and digital execution - from production through campaign launch - bringing QSR industry expertise and strategic rationale to ensure a seamless, on-brand consumer experience.
Responsibilities include but are not limited to:Integrated Marketing & Agency Leadership:
- Lead integrated marketing strategy across the Agency of Record (AOR) and specialty agency partners to ensure seamless, on-brand consumer experiences across all channels
- Serve as key strategic partner to leadership, translating brand and business priorities into actionable creative plans
- Oversee cross-agency collaboration and internal cross-functional synergies to ensure seamless execution of marketing window launches
- Develop and strengthen the relationship with Subway's Agency of Record (AOR) to support long-term collaboration and creative excellence
Video Production & Campaign Launch Management:
- Oversee end-to-end video production process, from concept through final delivery ensuring creative quality and brand consistency
- Partner with Legal, Finance, and cross-functional stakeholders to manage production budgets, timelines, and approvals
- Troubleshoot production and launch issues in real time, ensuring on-time, on-budget deliver
Strategic Planning & QSR Category Expertise:
- Bring deep understanding of the QSR/restaurant industry to inform creative strategy marketing calendar planning, and competitive positioning
- Contribute to development of brand campaign strategy, ensuring alignment with business objectives and consumer insights
- Monitor advertising trends, industry learnings, and creative approaches from other TV commercials and campaigns to identify opportunities for innovation
- Apply understanding of insights testing methodologies to inform brand and creative decisions
Cross-Functional Alignment & Stakeholder Representation:
- Coordinate cross-functional alignment across Marketing, Legal, Finance, and Operations to drive seamless execution
- Represent the Video & Digital function in leadership and cross-departmental meetings
Qualifications:- Bachelor's Degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in marketing, video production, or integrated campaign management; QSR, restaurant, or multi-unit retail experience strongly preferred
- Proven track record leading multi-channel marketing campaigns from strategy through execution
- Experience managing or partnering closely with an Agency of Record (AOR) and specialty agencies
- Strong strategic and analytical thinking, with the ability to translate business objectives into creative plans
- Excellent leadership, communication, and stakeholder management skills across all levels of the organization
- Comfortable operating in a fast-paced, matrixed, deadline-driven environment
- Strong understanding of video production processes and best practices
- Proficiency with AI tools to support content creation, research, and workflow efficiency
What do we Offer?- Insurance Plans (Medical/Dental/Vision/Life)
- 401k
- Competitive Bonus
- Mobility Allowance
- Tuition Reimbursement
- Company Holidays
- Employee Resource Groups
- Volunteering time
- Many More...
Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
Job Details- Pay Type: Salary
- Employment Indicator: Regular
