This hybrid position is based in Dedham, MA and requires 2 days in the office and 3 days working remotely each week.
About the Role:This is a high impact role for someone who thrives at the intersection of strategy and execution, someone who can see the big picture while also rolling up their sleeves to bring campaigns to life. The Manager, Integrated Marketing & Operations, leads the planning and execution of cross-challenge marketing campaigns across the organization. This role drives alignment between brand, merchandising, and promotional priorities, ensuring a cohesive omni-channel approach that fuels brand growth, customer engagement, and revenue.
You'll act as a key connector across teams partnering closely with Marketing, E-commerce, PR, Social, Lifecycle, Creative, and Analytics to deliver data-informed campaigns that create a seamless and compelling customer journey. This role reports to the Director of Brand Marketing and plays a critical role in translating business goals into clear, actionable marketing plans that deliver measurable results.
Key Responsibilities:- Lead the development and optimization of the integrated marketing calendar, aligning campaigns with key retail moments and seasonal priorities
- Translate business and merchandising goals into clear, actionable marketing briefs
- Own end-to-end execution of omni-channel campaigns across digital, e-commerce, PR, social, lifecycle, and in-store channels
- Manage campaign timelines, processes, budgets, and deliverables to ensure strong execution
- Leverage consumer insights, market trends, and competitive data to identify opportunities
- Partner with analytics teams to track performance and optimize campaigns for traffic, conversion, and revenue
- Coordinate product launches, promotions, and seasonal campaigns
- Ensure brand consistency across all customer touchpoints
- Stay informed on industry and retail trends to bring forward new ideas
Qualifications:- Bachelor's Degree or equivalent experience
- 5+ years of experience in consumer marketing (retail preferred)
- Proven experience leading integrated, omni-channel marketing campaigns
- Strong understanding of digital marketing, e-commerce, and customer engagement strategies
- Excellent project management skills with the ability to manage multiple priorities
- Strategic thinker who can translate ideas into execution
- Strong cross-functional collaboration and leadership skills
- Excellent communication and presentation skills
- Entrepreneurial mindset with a focus on building and improving processes
Pay Range: $100,000.00 - $125,000.00 per year. We share our pay range because transparency matters. This reflects what we reasonably expect to pay for this role based on experience and performance.
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