Mars Inc

Manager, Influencer

Mars Inc • $75K — $95K *
Franklin, TN 37064In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 5+ years in influencer marketing, talent relations, or creator partnerships; brand-side or agency-side experience required.
  • Previous paid media experience.
  • Strong stakeholder management experience.
  • CPG experience valuable, particularly in pet care or food categories.
  • Demonstrated experience managing programs at scale.
  • Track record of creator partnerships that achieved measurable business outcomes.
  • Experience managing creator controversies, morals clauses, or brand-risk moments.

Responsibilities

  • Partner with the Sr. Manager to define a long-term portfolio strategy for influencer relationships.
  • Collaborate with the Social & Communities Manager to integrate influencer strategy within broader social initiatives.
  • Own an agile operating model to respond to cultural trends and consumer behavior in real-time.
  • Source and vet creators using industry platforms and partnerships with agencies for risk assessments.
  • Write effective influencer briefs that balance brand requirements with creator authenticity.
  • Build long-term relationships with priority creators to foster durable partnerships.
  • Run end-to-end creator campaigns, coordinating across teams for integrated planning and performance evaluation.

Benefits

  • Flexibility with occasional remote work accommodated.
  • Encourages associates to balance business goals with personal needs.
Full Job Description
Job Description:

Manager, Influencer

Franklin, TN

On-site

The Influencer Manager is responsible for mobilizing trusted voices to drive brand equity and growth, while balancing real-time reputation management and cultural navigation. This role will establish and maintain an always-on ecosystem of advocates, ambassadors, and cultural connectors across influencer tiers, ensuring Pet Nutrition brands have a consistent, trusted voice in the market. The role will be responsible for the end-to-end influencer relationship: from talent identification and assessment, to co creating world class content that drives brand-love and converts to business outcomes.

What are we looking for?
  • Bachelor's degree required
  • 5+ years in influencer marketing, talent relations, or creator partnerships; brand-side or agency-side experience required
  • Previous paid media experience
  • Strong stakeholder management expereince
  • CPG experience valuable - pet care, food, or comparable categories where creator authenticity carries commercial weight most relevant
  • Demonstrated experience managing programs at scale
  • Track record of creator partnerships that delivered measurable business outcomes, not just activity metrics
  • Experience managing creator controversies, morals clauses, or brand-risk moments
  • Working knowledge of FTC and ASA disclosure compliance and the legal frameworks around creator partnerships


What would be your key responsibilities?

Influencer Strategy & Portfolio Architecture
  • Partners with the Sr. Manager, Influencer to define the portfolio strategy: including always on ambassadors vs. campaign influencers, balance of allocation across tiers, and strategic paid support. Stewards the long-term portfolio of influencer relationships rather than treating the work as a series of one-off deals
  • Partners with Manager, Social & Communities to determine how influencer strategically fits within the full social strategy inclusive of creator, evergreen, and agile content.
  • Owns the agile operating model that enables moving at cultural speed. Uses real-time monitoring, predictive insights, and rapid response systems aligned to consumer behavior and trust to identify trends that drive opportunity and mitigate risk.

Talent Identification & Vetting
  • Sources creators using platforms (Captiv8 or comparable) and informed instinct.
  • Partners with agencies for Risk Assessments and uses knowledge of brands to ensure audience fit, brand safety, consideration of past content, and authenticity signals before partnerships move forward

Brief Development + Content Review
  • Writes influencer briefs that give direction without killing authenticity; protects the creator's voice while ensuring brand requirements are met
  • Reviews content within Captiv8 platform and provides constructive feedback that advances creative direction while meeting brand needs.

Relationship Management
  • Builds durable relationships with priority creators and their management or agents.
  • Recognizes that the strongest creator programs are built on multi-year relationships, not one-off deals.

Campaign Activation
  • Runs creator campaigns from brief through post-campaign reporting
  • Coordinates with integrated planning and media (for boosting), the Community Manager (for amplification and engagement), and content operations (for rights and reuse)
  • Performance Measurement Trains and enables the broader IC&M function on AI writing: when to use it, how to prompt well, what to review for, what good looks like
  • Builds the capability into the team rather than concentrating it in a single role

Performance Measurement
  • Partners with analytics to measure what creator work delivers: reach, engagement, conversion, brand lift, sentiment
  • Establish and measure against KPIs that ladder into MMM, and relevant Corporate Affairs measurement frameworks.
  • Embodies a culture of continuous improvement and feedback loops; constantly learning from results and evolving future content while clearly communicating findings to relevant stakeholders. Utilize tools like This That to test for effectiveness and demonstrate consistent application of learnings to new content.

Compliance & Risk Management
  • Owns FTC and ASA disclosure compliance, controversy monitoring, morals-clause enforcement, and crisis response when a creator becomes a liability

Creator-First Content Pipeline
  • Works with content operations to turn influencer content into brand content (with rights), recognizing that creator-made often outperforms brand-made


This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler-empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Food & Beverages
Founded
1911
* Ladders Estimates

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