Manager, In-Restaurant Marketing Communications Role Description: The Manager is the strategic lead responsible for driving a cohesive and impactful brand experience across all consumer touchpoints. This role owns creative and champions the brand's visual and experiential identity with a focus on long-term brand equity, market relevance, and executional excellence. The Manager ensures every brand expression aligns with the company's positioning and growth strategy.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per weekResponsibilities: - Lead packaging creative for LTOs and core, at times driving packaging innovation that enhances brand impact, while collaborating closely with key stakeholders
- Own the strategic creative vision for packaging to align with brand goals
- Support renovation projects and market tests with tailored packaging solutions
- Lead the strategic planning for ad hoc brand initiatives across internal and external touchpoints
- Collaborate cross-functionally to scope project needs, define deliverables, and align timelines
- Act as the creative lead, providing direction and approvals on design, messaging, and presentation
- Lead the planning and execution of the convention's visual identity and brand experience.
- Partner with Leadership to align on how the brand will show up across all convention elements.
- Collaborate with cross-functional teams to ensure consistent messaging and design across every asset and touchpoint.
- Oversee creative direction and maintain brand integrity throughout all visual and experiential executions.
- Translate national strategy into localized toolkits
- Identify market trends to shape proactive local marketing initiatives
- Define the long-term strategic vision for local marketing to drive brand consistency and localized relevance
- Lead the evolution of local marketing as a scalable, high-impact growth lever across markets
- Serve as the senior point of contact for regional/local marketing needs, guiding prioritization and resourcing
- Own and evolve the strategic direction of brand guidelines to ensure consistency across all consumer and internal touchpoints
- Lead the planning and execution of brand guideline updates, including design systems, tone of voice, and application standards
- Enforce visual identity and brand standards across creative outputs (including accurate representation of food products), campaigns, and partner deliverables
- Serve as the marketing communications representative on cross-functional projects to uphold brand integrity and alignment
- Own the strategic and creative direction of food photography to ensure alignment with brand vision and positioning
- Oversee post-production and asset management to ensure imagery is organized, approved, and ready for use across platforms
- Develop annual roadmap for the Gift Card program, including seasonal campaigns and promotional initiatives
- Oversee the creative development of swag items to ensure they align with brand guidelines and resonate with target audiences
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Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
