The Manager, Growth Marketing is a strategic and hands-on marketer responsible for driving pipeline creation, accelerating conversion across the sales funnel, and optimizing campaigns that support revenue growth. This role blends data-driven experimentation with strong storytelling and GTM execution. The ideal candidate brings experience in healthcare technology (preferably electronic health records (EHR), revenue cycle management (RCM), or adjacent provider-focused, payer or life science solutions), and thrives in a fast-paced, metrics-oriented environment.
Essential Functions - Develop and execute multi-channel growth marketing programs (email, digital, paid media, events, website, nurture) that generate and accelerate qualified pipeline
- Own campaign planning, execution, and optimization tied to MQL, SQL, and revenue goals
- Partner with Product, Sales, and Marketing Operations to align messaging and targeting across segments and funnel stages
- Analyze funnel performance and campaign effectiveness; translate insights into clear recommendations and iterative improvements.
- Collaborate closely with the Marketing Operations team to define lead routing rules, scoring models, and SLA alignment with Sales
- Support whitespace and ABM marketing strategies to drive expansion within existing accounts
- Manage campaign calendars, budgets, and timelines across multiple stakeholders
- Report campaign performance regularly, providing visibility into KPIs, ROI, and optimization plans
- Stay current on healthcare provider trends, market dynamics, and competitive shifts to inform campaign strategy
Job Requirements- Bachelor's Degree or equivalent Business experience
- 2-5 years of relevant growth marketing or demand generation experience in B2B technology or healthcare technology environments
- Healthcare IT experience strongly preferred, especially experience with EHR, practice management, and/or revenue cycle solutions
Knowledge, Skills, and Abilities - Proven ability to plan, launch, and optimize integrated marketing campaigns that drive measurable pipeline and revenue
- Strong analytical mindset with experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Gong, etc.)
- Experience operating in a metrics-driven environment with a clear understanding of MQL/SQL definitions, funnel analytics, and conversion optimization best practices
- Excellent written and verbal communication skills with an ability to tailor messaging to different audiences
- Demonstrated ability to collaborate cross-functionally, manage competing priorities, and work in a fast-paced team environment
- Creative problem solver who is curious, resourceful, and comfortable experimenting with new tactics
Compensation Range:$84,520-$117,483
Compensation for this job is subject to market conditions, geographic considerations, the candidate's unique skills and experience, state and local laws, and budget. Our commitment to pay transparency is a testament to our dedication to creating a fair, equitable, and inclusive workplace. By continuously analyzing market trends, staying abreast of changes in state laws, and making budgetary adjustments accordingly, we strive to ensure that our compensation practices reflect the value we place on our associates' unique contributions and support their professional growth.
Visa Sponsorship is not offered for this position.
Veradigm offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.
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