Key Responsibilities

Responsibilities:
• Identify and lead Canadian eCommerce growth initiatives to drive revenue expansion and enhance customer experience.
• Optimize and enhance the end-to-end web order experience, from discovery to post purchase. Develop and implement enhancements to eCommerce features and functionality.
• Optimize site taxonomy, category structure, and navigation to enhance product discoverability and customer journey flow
• Partner with Product Management and Transportation to ensure the right assortment, prioritization, availability, and delivery expectations are accurately reflected online.
• Lead site search, filtering, and navigation optimization, including category pages, product ranking, search results, and promotional placements
• Define KPIs and build dashboards to track performance (e.g., conversion rate, search performance, category performance), and regularly report on insights and optimization opportunities
• Monitor web performance and leverage tools such as Contentsquare (or equivalent) to identify opportunities and friction points, lead A/B testing, and continuously improve usability, performance, web conversion, and drive overall web revenue
• Optimize landing pages, product pages, navigation, and checkout experience to maximize engagement and conversion
• Collaborate with SEO and content teams to ensure product and category pages are optimized for organic visibility
• Partner with Customer Experience and Operations teams to address fulfillment, delivery, and service-related pain points
• Build and scale Amazon Marketplace operation as a growth channel, optimizing catalog structure, discoverability, feed optimization, and conversion across the targeted product portfolio
• Own full-funnel Amazon performance strategy and operation, including search ranking, PDP optimization, content and Brand Store experience, and Amazon Ads and bidding strategy.
• Manage and support integrated, omni-channel marketing campaigns across digital, email, marketplace, PPC, social media and sales channels to drive revenue growth.

Competencies and skills

Qualifications:
• 4-8 years of experience in eCommerce, digital marketing and marketplace (B2B preferred).
• Proven track record of improving conversion rates and on-site merchandising performance
• Strong understanding of site taxonomy, search, filtering (facets), and product discovery best practices
• Fluency with Google Analytics, Bloomreach, PowerBI, heatmaps, Content Square or equivalent, eCommerce tools, experience running A/B or multivariate tests
• Performance marketing/PPC experience is an asset.
• Experience in cloud marketing, hands-on experience with Salesforce Account Engagement, or comparable CRM tools is a plus
• Experience working with cross-functional teams including IT, UX/UI, merchandising, customer service and marketing
• Strong analytical and problem-solving skills with a data-driven mindset
• Excellent communication and stakeholder management skills
• Proactive, adaptable and able to take initiative in a fast-paced environment with competing priorities
• Customer-focused mindset with a strong emphasis on delivering optimized website and marketplace experience.

The pay range for this position will be 85,000 to 105,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.