Job DescriptionPosition Title: Manager, Donor Value & Growth
Status: Permanent, Full Time
Rate: $82,994 - $96,768
Work Location: Hybrid - 1 day per week in the office at 2085 Hurontario Street with occasional work at hospital sites - Mississauga, Credit Valley Hospital and Queensway Health Centre sites.
THE ROLEThe Manager, Donor Value & Growth, with input from the Director and other senior level leaders will be responsible for the full customer journey.
This position will have a strategic role in driving donor acquisition, retention, value, and long-term engagement. This role focuses on strengthening the donor experience, increasing lifetime value, and creating clear pathways from mass donor engagement to mid-level and major giving.
This position will lead the development of donor-centric strategies grounded in data, insights, and segmentation, while partnering cross-functionally to deliver an integrated, organization-wide approach to donor growth. Understand current & future AI technologies as it applies to data analytics, digital media, digital messaging, creative development and execution.
RESPONSIBILITIES- Develop and execute a roadmap from acquisition to 24 months focused on onboarding, retention risk points, and engagement of long-term donors
- Assess donor retention opportunities across priority segments and journeys, including review of onboarding, engagement touchpoints, vendor performance, and attrition trends, to inform future retention strategies.
- Explore cross-sell and upsell opportunities across the donor base, including initial analysis of donor behavior, data requirements, and feasibility to inform revenue growth and donor migration strategy.
- Balance short-term performance gains with long-term donor growth strategies
- Partner with the foundations' data and analytics teams to enhance reporting capabilities and performance tracking
- Identify opportunities to improve use of CRM systems, donor data, and technology platforms
- Leverage insights to inform decision-making, optimize journeys, and improve key metrics (retention, revenue, engagement)
- Strengthening understanding of donor behaviors through analysis and research
- Develop actionable segmentation strategies to improve targeting, personalization, and engagement across channels
- Translate insights into practical recommendations on messaging, timing, and channel mix
- Design and implement a structured mid-level giving strategy to grow donor value
- Define qualification criteria and engagement approaches for high-potential donors
- Build pathways that transition donors from mass engagement to major giving
- Partner with Philanthropy and Donor Experience teams to support migration to major and transformational giving; manage budgets.
- Establish clear processes for donor qualification, handoffs, and lifecycle management
- Lead cross-functional collaboration across Marketing, Digital, Data & Insights, and Philanthropy teams
- Provide strategic guidance and subject matter expertise across donor experience initiatives
- Influence priorities, investments, and alignment across teams without direct authority
- Establish best practices for donor lifecycle management, segmentation, and engagement
- Manage and control budgets for creative development & execution
- Work closely with external partners be it for email deployment or digital media buys
Qualifications- Minimum of 7+ years of progressive experience in fundraising, direct marketing, donor experience, or customer lifecycle management
- You have a proven track record of developing a strategic road map.
- Proven experience developing and executing strategies to improve donor/customer retention and value
- Experience working with CRM systems, donor databases, and performance analytics
- Demonstrated success in segmentation, campaign optimization, and data-driven decision making
- Have some experience working with AI and applying it to your strategic and data driven decisions.
- Experience collaborating across multiple teams and influencing stakeholders at various levels
- Experience in healthcare, nonprofit, or mission-driven organizations is an asset
- Ability to translate insights into actionable, long-term growth strategies
- Strong ability to interpret data and apply insights to improve outcomes
- Skilled at building relationships and driving alignment across cross-functional teams
- Excellent written and verbal communication skills, including presenting insights and recommendations
- Ability to manage multiple priorities in a fast-paced environment
- Have a track record of being hands on execution with flawless attention to detail.
- Comfortable identifying gaps and developing creative, practical solutions
- A "can-do" - roll-up the sleeves attitude.
- Are team oriented - this position must rely on working closely with team members and with external partners and vendors.
Every application is reviewed by a human recruiter and all hiring decisions are made by people. All positions posted on the Trillium Health Partners Foundation Careers Site represent current vacancies, unless otherwise posted in the job description. 
