ULTA Salon, Cosmetics & Fragrance, Inc

Manager Digital Personalization

Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, analytics, or a related field
  • 7+ years of experience in digital merchandising, personalization, e-commerce, or related disciplines
  • 2+ years of experience in a strategy or people leadership role
  • Hands-on experience with a personalization and experimentation platform (e.g., Adobe Target)
  • Proven ability to translate data and insights into customer-centric strategies
  • Excellent communication, prioritization, and stakeholder management skills

Responsibilities

  • Own the personalization merchandising strategy across site and app
  • Identify high-impact guest opportunities and translate them into actionable personalization use cases
  • Execute and optimize personalized experiences using established CMS and testing platforms
  • Partner with Customer Marketing to define and align personalization roadmap
  • Collaborate with Analytics, Product, UX, Creative, and Technology teams
  • Establish testing, measurement, and learning practices for continuous optimization

Benefits

  • Paid time off
  • Health, dental, vision, life and disability benefits
  • Opportunities for ongoing learning and career growth
  • Mentorship from experienced leaders in the industry
Full Job Description
THE IMPACT YOU CAN HAVE:

The Manager of Personalization Digital Merchandising owns the merchandising strategy for personalized experiences across Ulta Beauty's site and app. This role is accountable for defining, executing, and optimizing data-driven personalization strategies that deliver relevant products, content, and messages to targeted guests throughout the digital journey.

This position partners closely with Customer Marketing, Analytics, Product, UX, and Technology teams to ensure personalization efforts are guest-first, scalable, and aligned to business objectives. The Manager acts as the strategic lead for personalization within Digital Merchandising, translating insights into tailored digital experiences that drive engagement, conversion, and loyalty.

YOU'LL ACCOMPLISH THESE GOALS BY:
  • Own the personalization merchandising strategy across site and app, ensuring experiences are relevant, data-driven, and aligned to business goals.
  • Identify high-impact guest opportunities across the site and app and translate them into actionable personalization use cases.
  • Execute and optimize personalized experiences using established CMS and personalization and testing platforms.
  • Partner with Customer Marketingto define and align personalization roadmap, identify priority guest segments, journeys, and use cases
  • Collaborate with Analytics, Product, UX, Creative, and Technology teams to deliver scalable, high-quality personalization.
  • Establish testing, measurement, and learning practices that drive continuous optimization and impact.
ADDITIONAL RESPONSIBILITIES:
  • Act as the subject matter expert for personalization within Digital Merchandising.
  • Translate insights and performance results into actionable recommendations and scaled strategies.
  • Support business validation, QA, and testing for new capabilities and enhancements.
  • Monitor industry trends and emerging best practices in personalization and digital merchandising.
  • Develop processes, documentation, and success metrics to support long-term scalability and governance.
  • Coach and develop the Site Merchandising team through any conflict resolutions, acting as a mentor and leader.

THE ESSENTIALS FOR SUCCESS:
  • Bachelor's degree in business, marketing, analytics, or a related field.
  • 7+ years of experience in digital merchandising, personalization, e-commerce, or related disciplines.
  • 2+ years of experience in strategy, ownership, or people leadership role.
  • Hands-on experience with a personalization and experimentation platform is required (e.g., Adobe Target or comparable tools).
  • Proven ability to translate data and insights into customer-centric personalization strategies.
  • Demonstrated success partnering cross-functionally in a complex, fast-paced environment.
  • Excellent communication, prioritization, and stakeholder management skills.
  • Comfortable balancing strategic ownership with hands-on execution.
  • Proficiency in CMS platforms, e-commerce analytics, and project management tools (e.g., Monday.com).
    #LI-CO1

The pay range for this position is $88,200.00 - $125,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company's bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

About ULTA Salon, Cosmetics & Fragrance, Inc

ULTA Beauty is the beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 25 years ago, ULTA Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including ULTA Beauty's own private label. ULTA Beauty also offers a full-service salon in every store featuring hair, skin and brow services. ULTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program.

ULTA Salon, Cosmetics & Fragrance, Inc. Careers

Join the vibrant team at ULTA Salon, Cosmetics & Fragrance, Inc., a leader in the beauty industry, where innovation meets diversity and professional growth. As a company renowned for its inclusive culture and commitment to employee development, there has never been a better time to explore job opportunities with us. Work You’ll Do At ULTA, we empower our team to bring beauty to life, providing unparalleled opportunities for career advancement and professional enrichment. Whether you are looking for a position in our retail stores, at our corporate headquarters, or within our distribution network, ULTA offers a dynamic work environment where your skills will be honed and your achievements recognized. Join our team and contribute to an industry-leading company known for its commitment to innovation, leadership, and diversity. ULTA is not just about beauty products; it's about elevating the beauty in everyone. Our team’s diversity is our strength, and we continuously strive to foster an inclusive environment through comprehensive diversity training programs. Internship and Employment Opportunities Start your career journey with an internship at ULTA, where you can gain hands-on experience in a thriving retail environment. Our internships provide a robust foundation in the beauty industry, offering insights into various aspects of business operations, from marketing to supply chain management. For those seeking full-time roles, ULTA is hiring across a range of departments. We look for passionate, creative, and solution-driven team players. Explore open positions that match your skills and interests on our Careers page. Benefits and Culture At ULTA, we believe in rewarding our employees for their hard work and commitment. Our benefits package is designed to support the well-being and financial security of our team members and their families. Benefits include health coverage, retirement plans, employee discounts, and more. Our company culture champions personal and professional growth, encouraging every team member to reach their full potential. Through leadership training and continuous learning opportunities, we prepare our employees to lead and innovate in the beauty industry. Networking and Professional Development Stay connected and advance your career through ULTA’s networking events, where you can meet industry leaders and like-minded professionals. Enhance your resume and interview skills through our career development workshops and receive personalized advice from our experienced hiring managers. Future-Proof Your Career With ULTA, the trajectory of your career is boundless. Embrace the opportunity to grow with a company that is as committed to your professional journey as it is to leadership in the beauty industry. Explore Discover how ULTA is transforming the beauty landscape and leading the way in retail innovation. Read more about our latest projects and the impact they have on our customers and industry. Join Our Team Search for job opportunities that align with your career aspirations. We are excited to see how your vision and expertise can contribute to our ongoing success. Stay Up to Date Keep ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at ULTA Salon, Cosmetics & Fragrance, Inc. Join us and be part of a company where innovation, leadership, and beauty move forward together.
Learn more about ULTA Salon, Cosmetics & Fragrance, Inc
Size
16,500 employees
Market Cap
$23.6 billion
Industry
Net Income
$175.8 million
Founded
1990
5 Year Trend
+12.2%
Revenue
$6.1 billion
NASDAQ

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