Voyant Beauty

Manager, Digital Marketing & Communications

Voyant Beauty • $88K — $105K *
Chatsworth, CA 91311In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.
  • 4-6 years of experience in digital marketing, communications, demand generation, or related fields.
  • 4-6 years managing corporate websites and content management systems.
  • 4-6 years in B2B digital marketing campaign execution.
  • 4-6 years in industries such as beauty, personal care, or consumer packaged goods (CPG).

Responsibilities

  • Develop and implement integrated digital marketing strategies for lead generation and business growth.
  • Manage the corporate website strategy, ensuring content aligns with the company's mission and improves user experience.
  • Create and execute an annual content strategy and editorial calendar, encompassing a variety of engaging marketing materials.
  • Lead social media strategies on platforms like LinkedIn to enhance brand visibility and engagement.
  • Support corporate communications through internal and external messaging while ensuring brand consistency.
  • Coordinate marketing events, develop sales enablement materials, and manage digital asset libraries.

Benefits

  • Professional growth opportunities through comprehensive training.
  • Collaborative and innovative work environment with cross-functional teams.
  • Flexibility with remote or hybrid working options if applicable.
Full Job Description
A Brief Overview
The Digital Marketing & Communications Manager is responsible for developing and executing Voyant Beauty's digital marketing and communications strategy to strengthen brand awareness, support new customer acquisition, and drive business growth. This role leads the company's digital presence through website management, content strategy, social media, demand generation, and corporate communications while partnering closely with Sales, Innovation, R&D, Human Resources, Operations, and Executive Leadership. The position also manages external marketing vendors and ensures consistent messaging across all digital and communication channels.

What you will do
  • Develop and execute integrated digital marketing strategies that support lead generation, account-based marketing (ABM), customer acquisition, innovation launches, trade shows, and strategic business growth. Monitor campaign performance and recommend improvements to maximize engagement, lead conversion, and marketing effectiveness.
  • Own the corporate website strategy, content, performance, and optimization roadmap. Manage website vendors, improve user experience, SEO and Generative Engine Optimization (GEO), monitor website analytics, and ensure website content accurately reflects Voyant Beauty's capabilities, value proposition, and strategic positioning.
  • Develop and execute the annual content strategy and editorial calendar. Create engaging marketing content including articles, case studies, trend reports, executive thought leadership, customer presentations, and innovation storytelling materials. Partner with internal subject matter experts to translate technical information into compelling commercial content.
  • Lead LinkedIn and corporate social media strategies to increase brand awareness, executive visibility, and market engagement. Develop content calendars, promote company capabilities and innovation, publish content, and analyze social media performance metrics.
  • Support corporate and executive communications by developing internal and external communications, company announcements, and organizational messaging while maintaining brand consistency across all communication channels.
  • Support trade shows and marketing events, develop sales enablement materials and marketing collateral, manage digital asset libraries, coordinate external agencies and freelancers, maintain brand governance standards, stay current on emerging digital marketing technologies and best practices, and support future CRM and marketing technology initiatives.


Education Qualifications
  • Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field. (Required)


Experience Qualifications
  • 4-6 years of progressive experience in digital marketing, communications, demand generation, content marketing, or related disciplines. (Required)
  • 4-6 years managing corporate websites and content management systems (CMS). (Required)
  • 4-6 years developing and executing B2B digital marketing campaigns (Required)
  • 4-6 years within the beauty, personal care, consumer packaged goods (CPG), manufacturing, or contract manufacturing industries. (Preferred)
  • 4-6 years supporting sales organizations through lead generation and marketing initiatives. (Preferred)
  • 4-6 years with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems. (Preferred)
  • 4-6 years managing external agencies, digital vendors, and account-based marketing (ABM) programs. (Preferred)


Skills and Abilities
  • Digital marketing strategy and execution (High proficiency)
  • Demand generation and marketing attribution (High proficiency)
  • B2B marketing (High proficiency)
  • Content marketing, copywriting, and storytelling (High proficiency)
  • Website strategy, SEO, and Generative Engine Optimization (GEO) (High proficiency)
  • Account-Based Marketing (ABM) (Medium proficiency)
  • CRM platforms and marketing automation (Medium proficiency)
  • Campaign planning and execution (Medium proficiency)
  • Marketing technology platforms (Medium proficiency)
  • Vendor and agency management (Medium proficiency)
  • Executive and corporate communications (Medium proficiency)
  • Website analytics and performance optimization (Medium proficiency)
  • Paid media management (Low proficiency)
  • Graphic design and creative platforms (Low proficiency)
  • Social media analytics (Low proficiency)
  • Digital asset management (Low proficiency)

About Voyant Beauty

Voyant Beauty is a leading manufacturer and supplier of beauty and personal care products. The company was founded in 1990 and is headquartered in Ontario, California. Voyant Beauty offers a wide range of products, including hair care, skin care, and bath and body products, and serves a diverse range of customers, including major retailers, specialty stores, and direct-to-consumer brands. The company is committed to sustainability and social responsibility, and has implemented a number of initiatives to reduce its environmental impact and support its local communities. Voyant Beauty has manufacturing facilities in California, Texas, and New Jersey, and also operates a research and development center in Illinois.
Learn more about Voyant Beauty
Size
4,000 employees
Industry
Manufacturing & Automotive
Net Income
$20 million
Founded
1990
5 Year Trend
+20%
Revenue
$500 million
* Ladders Estimates

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