Job SummarySpectrum Brands is seeking a
Manager, Digital Brand Media to lead full-funnel brand media strategy and execution across the Global Home Care and Global Pet Care portfolios. This role blends strategic leadership with hands-on activation oversight, managing a team of Activation Managers while ensuring best-in-class execution across channels.
The Manager will drive cohesive, cross-channel media strategies and partner closely with Retail Media, Brand, Analytics, Finance, and Connections teams to ensure alignment between upper- and mid-funnel brand investment and lower-funnel retailer performance. This highly collaborative, in-house role is ideal for a leader who thrives at the intersection of strategy, execution, data, and people development.
Primary Duties & ResponsibilitiesLeadership - Lead, mentor, and develop a team of Activation Managers, setting clear expectations and coaching for performance and growth.
- Provide ongoing feedback, recognition, and development through structured coaching conversations grounded in data and specific examples.
- Foster engagement and accountability through collaborative problem-solving, active listening, and co-creation of actionable development plans.
- Build bench strength by preparing team members for expanded scope and future leadership opportunities.
Media Strategy - Own the end-to-end media strategy across CTV, OLV, Programmatic Display, Paid Social, Google, and YouTube, ensuring alignment to full-funnel business objectives
- Translate business goals into actionable media plans that balance brand building and performance outcomes
- Drive consistency and integration across channels to deliver cohesive consumer experiences
- Proactively keeps up with evolving media and industry trends, activating audiences through emerging technologies such as AI-driven, agentic engagement models.
Activation Oversight (Hands-On Leadership) - Maintain close oversight of in-platform activation, providing strategic guidance and quality control across all channels
- Partner with Activation Managers to troubleshoot, optimize, and scale campaigns
- Ensure best practices in targeting, measurement, creative rotation, and optimization are consistently applied
- Stay current on media trends, platform updates, and emerging opportunities
Cross-Functional Collaboration - Partner closely with Retail Media and Connections teams to align brand media strategies with retailer conversion tactics.
- Collaborate with Brand, Analytics, and Finance to ensure media plans support broader business priorities.
- Support Joint Business Planning (JBP) and line review conversations through integrated media storytelling and performance insights.
Measurement, Reporting & Insights - Own media reporting across channels, translating performance data into actionable insights
- Lead post-campaign analysis and learning agendas to continuously improve media effectiveness
- Set and monitor KPIs aligned to awareness, consideration, and conversion objectives
Budget & Financial Oversight - Manage media budgets across channels and business units, ensuring efficient investment and strong ROI
- Partner with Finance and Connections teams on forecasting, pacing, and accrual management
- Ensure transparency and accountability in all media spend
Education and Experience Profile - Role not eligible for sponsorship
- Bachelor's degree in marketing, advertising, communications, or a related field is preferred
- 5 or more years of hands-on media activation experience, including direct platform experience across CTV, Programmatic, Paid Social, Google, and YouTube required
- 2 or more years of leadership experience managing multiple team members, with a proven ability to lead, mentor, and develop high-performing teams required
Preferred - Experience supporting CPG, home care, or pet care brands
- Familiarity with retail media networks and omnichannel measurement frameworks
Required Skills - Strong understanding of full-funnel media strategy, from upper-funnel brand building through lower-funnel performance.
- Familiarity with MMM/media analytics tools and the ability to interpret data to make informed recommendations.
- Ability to identify scalable opportunities across brands and business units.
- High standards, strong organization, project management, and accountability.
- Effective time management and communication, especially in a cross-functional environment.
- Detail-oriented, data-driven, and adaptable in fast-paced environments.
- Collaborative, creative problem-solver with enthusiasm for digital brand advertising and continuous growth.
Work EnvironmentThis position is remote within the U.S. Working conditions are normal for an office environment.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
