ABOUT THE ROLE

Teikametrics is looking for a hands-on demand generation leader to own the full paid media and lifecycle marketing function. You'll manage the digital marketing budget and activity across LinkedIn, Google, retargeting, affiliate, and referral.

You'll report to the VP of Marketing and work in close partnership with the Marketing Operations & Analytics Manager (GTM Ops team) to ensure every campaign is properly tracked, attributed, and optimized. You'll manage one direct report, a Lifecycle Marketing Specialist.

This is the right role for someone who is genuinely energized by being in the data, testing hypotheses, and driving pipeline, and who uses AI as a core part of how they work, not an afterthought. At Teikametrics, strategy, execution, and AI-assisted thinking live in the same

HOW YOU'LL SPEND YOUR TIME

Paid Media

You will build, run, and optimize these channels directly:
• LinkedIn Ads: campaign architecture, audience targeting, bid strategy, format mix, creative rotation, and ongoing optimization
• Google Ads: SEM campaign structure, keyword strategy and match types, negative list management, Quality Score optimization, bid strategy, and budget pacing
• Retargeting: audience segmentation by funnel stage, creative sequencing, frequency management, burn lists, and overlap monitoring across LinkedIn and Google
• Affiliate and referral program management including partner recruitment, onboarding, commission structure, enablement, tracking integrity, and performance optimization

HubSpot & Marketing Automation
• Own all demand-gen-related HubSpot configuration: lead capture forms, campaign tracking, contact properties, lifecycle stage logic, and list segmentation
• Manage UTM governance across all paid channels to ensure clean, consistent attribution data
• Partner with the Marketing Ops & Analytics Manager on HubSpot / Salesforce integration, lead routing, and reporting infrastructure

Website Conversion & CRO
• Own the conversion layer for paid traffic: landing pages, demo request flow, form optimization, and CTA strategy
• Run structured A/B tests on landing page copy, headlines, form length, and page layout
• Monitor conversion rates by channel and traffic source; identify and fix funnel drop-offs

Lifecycle & Email Marketing
• Set the strategic direction for lifecycle and nurture email: which segments receive what, at what cadence, with what goal
• Review email performance and direct optimization: subject lines, send timing, sequence structure

Attribution & Reporting
• Partner closely with the Marketing Ops & Analytics Manager to build and maintain attribution infrastructure across all channels
• Deliver weekly and monthly performance updates to VP Marketing covering CPL, MQL volume, pipeline influence, and ROAS by channel
• Own budget pacing across all paid channels; flag variances and reallocation opportunities proactively

Campaign Strategy & Planning
• Build campaign architecture: naming conventions, audience hierarchies, budget allocation across channels
• Develop growth experiments: test copy, creative, offers, CTAs, and landing page variants systematically

Lead Scoring & Sales Alignment
• Run a regular cadence with the sales team on lead quality, ICP fit, and conversion feedback
• Partner with GTM Ops on lead routing and handoff quality

Team Management & Development
• Directly manage the Lifecycle Marketing Specialist: weekly 1:1s, campaign direction, performance feedback, and career development

AI

You know how to use AI to do things like:

• Rapidly research ICP segments, industry pain points, and competitive positioning before building a campaign
• Interpret performance data and surface pattern
• Build optimization frameworks: structured checklists for campaign audits, bid review cadences, and QA processes

WHO YOU ARE

• 5 to 7 years of B2B SaaS or ecommerce marketing experience with at least 3 years in a hands-on demand gen or performance marketing role
• Proven, hands-on experience running LinkedIn Ads and Google Ads campaigns. You should be able to build a campaign from scratch, diagnose a performance drop, and articulate why you made the bid decisions you made
• HubSpot power user: deep fluency in contact properties, workflows, lists, lead scoring, forms, campaign tracking, and reporting. This is a hard requirement
• Strong understanding of attribution modeling and UTM governance; you know how to keep data clean and how to read a funnel
• Experience with website conversion and CRO; you've run A/B tests, know what makes a landing page convert, and can identify a broken funnel
• Comfortable with lifecycle and email marketing; you understand nurture strategy, segmentation logic, and how email and paid work together
• Analytical and data-driven: you make decisions from numbers, not instinct, and you can explain your reasoning clearly
• Clear, proactive communicator; you flag issues early, present recommendations with data, and don't wait to be asked
• Active AI practitioner: you already use AI tools in your day-to-day work to move faster and go deeper, and you can speak specifically to how

WHAT CAN HELP YOU STAND OUT

• Experience with an affiliate or referral platform
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• Experience with retargeting platforms and audience management at scale
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• Familiarity with Salesforce and how it connects to HubSpot in a B2B sales motion
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• Background marketing to ecommerce brands, Amazon sellers, or digital retailers
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• Experience with ABM tools or intent-based advertising platforms
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WORKING AT TEIKAMETRICS

Everyone's work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:

• We're proud to be remote-first.
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• Unlimited PTO
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• 401K to help you invest for the future
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• A robust benefits package effective on day one!
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• Generous stock option packages and investment opportunities
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• Flexible work schedule - early bird or night owl, work when you're most productive
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$85,000 - $125,000 a year