Tyson Foods

Manager Consumer Insights

Tyson Foods$90K — $110K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Psychology, Marketing Research, or related field; Master's Degree preferred.
  • 5+ years of experience in consumer insights, preferably with branded consumer-packaged goods.
  • Experience on the manufacturer-side or a combination of supplier-side and manufacturer-side is preferred.
  • Strong proficiency with Microsoft 365 and research tools, including analytics and visualization software.
  • Demonstrated knowledge in developing and leveraging consumer insights to drive business results.

Responsibilities

  • Translate business priorities into actionable learning plans.
  • Collaborate with cross-functional teams to fulfill the consumer learning agenda.
  • Utilize innovative research methods and source relevant syndicated data.
  • Lead comprehensive qualitative and quantitative research projects independently.
  • Manage suppliers and ensure project quality, budget, and stakeholder alignment.
  • Effectively handle the consumer insights budget for strategic needs.
  • Advance enterprise standards in consumer insights using best-in-class research practices.

Benefits

  • Relocation assistance is available.
  • Opportunity to work on diverse strategic initiatives.
  • Access to a collaborative cross-functional team environment.
Full Job Description
Job Details:

SUMMARY: The Manager Consumer Insights will own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio. This role will partner with cross-functional teams to clarify business questions, recommend the appropriate learning approach, and deliver objective recommendations that inform brand, innovation, and growth decisions.

RESPONSIBILITIES:
  • Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
  • Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
  • Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
  • Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
  • Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
  • Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.
  • Advance Consumer Insights standards and procedures for the enterprise by utilizing best-in-class research practices as well as new and innovative methods.


REQUIREMENTS:
  • EDUCATION: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred.
  • EXPERIENCE: 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience is a plus.
  • COMPUTER SKILLS: Proficiency with Microsoft 365; experience with and/or the ability to learn and apply research, analytics, visualization, knowledge-management, and AI-enabled tools
  • SPECIAL SKILLS:
    • Demonstrated success in leveraging consumer insights to drive business results.
    • Must be able to develop and share objective point-of-view while building constructive rapport with internal clients and outside research suppliers.
    • Excellent planning and project management skills.
    • Highly motivated, eager to learn, with the ability to devise an effective solution in unstructured situations.
    • Willingness to use a Test-and-learn approach to explore emerging research methods.
    • Strong knowledge of marketing and market research fundamentals.
    • Demonstrated experience selecting and applying a range of qualitative and quantitative approaches, with depth in several areas such as: Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, optimization and validation, Brand strategy, equity, and positioning, Campaign and communication pre-testing and tracking, Need-states mapping, Identifying and utilizing trends to build foundation for successful innovation launches


  • SUPERVISORY: None
  • TRAVEL: Periodic


Relocation Assistance Eligible:
Yes

Work Shift:
1ST SHIFT (United States of America)

About Tyson Foods

Tyson Foods scientifically formulated feed, and technical assistance on subjects like sustainable farming practices and animal welfare. They serve hash browns stuffed with ham and cheese, sausage simple scrambles, bacon simple scrambles, formed pork sausage patties, sausage and egg pancake sandwich with maple syrup, wrapped whole grain apple cinnamon pancake, and more.

Tyson Foods Careers

Joining Tyson Foods means becoming part of one of the world’s leading food companies, renowned for its commitment to sustainability, innovation, and quality. At Tyson Foods, we offer unparalleled job opportunities that empower you to grow both personally and professionally. Work You’ll Do At Tyson Foods, you’ll contribute to a team that values leadership, diversity, and innovation. Our commitment to these principles makes us a top choice for professionals looking to make a significant impact in the food industry. Whether you’re involved in operations, marketing, research, or any of our other departments, your work will help us continue to feed the world in the most efficient and sustainable ways possible. Join our dynamic team and help us transform the industry through cutting-edge innovation and a commitment to excellence that’s second to none. Career Growth and Development Tyson Foods is dedicated to the professional growth of our employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. With Tyson, your career trajectory is limitless, supported by development opportunities that ensure you’re always moving forward. Internship Programs Kickstart your career with a Tyson Foods internship. Our internships provide invaluable workplace experience, offering a glimpse into the culture and operations of a global leader. Interns at Tyson Foods work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in the food industry. Benefits of Working at Tyson Foods Choose a career with Tyson Foods and enjoy a comprehensive benefits package that includes health, life, and dental insurance, employee assistance programs, and more. We believe in nurturing our team not only professionally but also personally. Inclusive Culture At Tyson Foods, we pride ourselves on fostering an inclusive culture where every team member feels valued. We believe that diversity fuels innovation and we strive to create a workplace where all employees can thrive. Join Our Team Explore the job opportunities at Tyson Foods today. Search open positions that match your skills and interests. We are continuously hiring and looking for new team members who are passionate, curious, and driven to excel. Stay Connected Keep up to date with the latest at Tyson Foods by following our careers blog. Gain insider perspectives and industry-leading insights that can help you in your job search and beyond. Networking and Professional Opportunities At Tyson Foods, networking and professional development are part of our DNA. Connect with leaders and peers within the company through various networking events and platforms. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Tyson Foods. Join Tyson Foods and be part of a company that’s leading the way in the food industry through innovation, leadership, and a commitment to diversity and sustainability. Your future starts here!
Learn more about Tyson Foods
Size
137,000 employees
Market Cap
$22 billion
Industry
Net Income
$1.9 billion
Founded
1935
5 Year Trend
+6.8%
Revenue
$42.8 billion
NASDAQ

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