Manager, Commerce Media

Starcom Mediavest Group Germany Gmbh

$81K — $124K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in shopper/retail media strategy within agencies, retailer media networks, or CPG manufacturers
  • Strong knowledge of self-service and managed-service retail search tools like Criteo and Google
  • Existing relationships with retailer personnel is preferred but not mandatory
  • Self-starter with a strong sense of ownership and pride in work
  • Passion for the retail and omnichannel media landscape
  • Strong analytical skills for synthesizing results and drawing insights
  • Excellent communication skills, both verbal and written, with a capability to present complex information clearly

Responsibilities

  • Develop media strategies for CPG clients using proprietary tools and data
  • Advise on best practices for media strategy and optimization
  • Build relationships with client stakeholders and partner agencies
  • Foster partnerships with retailers to secure testing opportunities
  • Research and vet emerging vendor platforms and media trends
  • Collaborate with teams to ensure media plans are executed on time and on budget
  • Develop and track performance metrics for various media vehicles

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance for Adoption, Surrogacy, and Fertility
  • Wellness reimbursements for work/life balance
  • Tuition Assistance offerings
  • Flexible Paid Time Off including volunteer days and identity days
  • 'Work Your World' Program for remote working opportunities
  • Support through Business Resource Groups for diverse affinities
Full Job Description
We're looking for a Manager, Commerce Mediato help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within assigned retailers' omnichannel media ecosystems to design world-class shopper media strategies that drive conversion and ROI for our clients. Candidates must reside in a commutable distance to the Stamford, CT or NYC area for a hybrid work schedule. PRIMARY RESPONSIBILITIES: • Develop insight-backed media strategies for the agency's CPG clients at assigned retailers, using our proprietary Marilyn® Predictive Commerce Intelligence platform, historical client data and other relevant tools • Advise our teams on best practices for media strategy development, plan building, optimization and measurement • Build collaborative relationships with key client stakeholders and partner agencies - working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis • Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners (e.g. securing first-look access to beta and test and learn opportunities) • Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients • Collaborate with the Media Activation and Retail Consultancy teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks • Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling) • Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles • Help define and continuously improve our media strategy product and service offerings SKILLS NEEDED: • Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer • Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.) • Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required • Ambitious self-starter who takes ownership of and great pride in their work • Passion for and strong knowledge of all elements of the retail and omnichannel media landscape • Creative and strategic thinker who gets excited about taking on and solving complex challenges • Curious and dissatisfied with the status quo, always thinking of ways to improve and grow • Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project • Confident presenter and clear, persuasive communicator (verbal and written) of complicated information • Doer (v. a talker) with a "roll up your sleeves and figure it out" mentality. • Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred Additional Information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Range: USD $81,225.00 - USD $124,432.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/18/2026.

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