Job TitleMgr Category Management
Job OverviewHow will you fit in the big picture?As a
Manager, Category Management Advisor, you will serve as a strategic partner to key retail customers, helping shape category growth through insights, analytics, and forward-thinking strategies. You will play a vital role in influencing merchandising decisions, driving category performance, and strengthening Hershey's position as a trusted advisor.
You will join a high-performing, collaborative team that leverages data, shopper insights, and market trends to unlock growth opportunities and deliver meaningful impact for both Hershey and our retail partners.
Accountabilities1. Develop and maintain strong partnerships with retail customers to align category strategies with their business objectives and profit goals This supports effective execution and alignment with organizational standards.
2. Analyze and share customer and shopper research to inform joint category plans and promotional strategies This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
3. Collaborate with retailers to design and implement tailored product placement and promotional activities that drive sales and foot traffic This supports effective execution and alignment with organizational standards.
4. Conduct joint business planning sessions to set category goals, monitor performance metrics, and adjust strategies accordingly This supports effective execution and alignment with organizational standards.
5. Monitor manufacturer and retailer performance against category targets, ensuring adequate product supply and effective discounting This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
Skills/KnowledgeBusiness Acumen
Relationship Management
Data Analysis
Influencing
Data Storytelling
Prior ExperienceEducation: Bachelor's Degree required
Experience:- 5+ years of relevant experience in Category Management, Sales Strategy, or related CPG roles
- Proven ability to analyze data and convert insights into business recommendations
- Experience working with syndicated data sources (e.g., Circana, Nielsen, or similar)
- Strong collaboration and communication skills across cross-functional teams
- Demonstrated ability to manage multiple priorities and deliver results in a dynamic environment
- Experience with analytical and visualization tools (e.g., Excel, Power BI, Tableau, or similar) preferred
Benefits and PerksAt Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
