What you'll do...
Position: Manager, Campaign Management
Work Location: 221 River Street, Hoboken, NJ 07030
Duties: Manage suppliers' campaigns and revenues. Responsible for the strategic planning and execution of $50M+ in advertising revenue. Build strategic campaign recommendations based on a deep understanding of the suppliers' business goals and marketing objectives. Share actionable insights and recommendations to support supplier strategy and drive incremental revenue. Plan, execute, manage, and optimize digital advertising campaigns. Understand upper funnel and lower funnel campaign tactics. Define metrics and measure success of campaigns using internal analytics. Work with sales to communicate metrics and campaign success to the brand. Demonstrate diligence, attention to detail, and adherence to Walmart Connect's best practices throughout the full digital campaign life-cycle. Maintain and organize campaign-specific materials in shared document repository. Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns. Responsible for ensuring high quality of campaigns execution working within team Service Level Agreement (SLAS) and making sure processes are being followed. Provide regular insights to the Sales team by detailing performance, campaign optimizations, and new opportunities. Work with the Measurement and Analytics teams to ensure reporting accuracy. Partner with the Optimization team on campaign measurement reporting and insight generation. Manage agency proposal templates and tagging. Partner with the Sales team to formulate proposals. Partner with other teams to traffic campaign tags into all ad technology environments (e.g., onsite, off-site, social media, search). Work with Media Partners to ensure accurate platform implementations. Oversee the campaign Quality Auditing process to ensure accurate campaign implementations, pacing, and performance. Troubleshoot issues on all pre-production and live campaigns. Provide technical guidance on campaign specifications and work through troubleshooting and conflict resolution. Complete monthly auditing reports by utilizing internal tools and partnering with Billing Operations to actualize bill/pay systems when applicable. Support monthly campaign billing and ensure accuracy and delivery. Provide frequent communications and updates with clients and internal stakeholders regarding campaigns. Work with sales professionals to develop proposals, provide deal evaluations, revisions, and follow ups. Collaborate on Quarterly Business Reviews and Joint Business Partnerships. Maintain and manage day-to-day business with clients and identify growth opportunities to drive additional revenue beyond original contracted amount. Lead campaign kick-offs and performance discussions with clients. Deliver on all role specific accountability metrics and goals. This position does not supervise employees.
Minimum education and experience required: Master's degree or the equivalent in Business Analytics, Marketing, Communication, or related area; OR Bachelor's degree or the equivalent in Business Analytics, Marketing, Communication, or related area and 2 years of experience in campaign management, business development, market development, or related area.
Skills required: Experience in media planning, campaign management/optimization, or digital media operations within paid search, programmatic display, publisher display media, network media buys, and/or social media platforms. Experience with digital media metrics (CPM, ROAS, CPC, CTR, and New Buyer) and analyzing media math to inform optimizations. Client facing experience with the ability to proactively identify risks and effectively develop and communicate solutions. Experience with navigating a rapidly evolving environment and operating in ambiguous situations. Experience advising partners on media best practices and areas of opportunity. Experience working with Microsoft programs: Excel (pivot tables, data/number analysis), PowerPoint (deck creation, visual storytelling), Word, and Outlook. Experience using Salesforce, JIRA, Tableau, SQL, and Power BI. Employer will accept any amount of experience with the required skills.
Salary Range: $181,189/year to $186,000/year. Additional compensation includes annual or quarterly performance incentives.
Benefits: At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty and voting. Other benefits include short-term and long-term disability, education assistance with 100% company paid college degrees, company discounts, military service pay, adoption expense reimbursement, and more.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com.
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