Manager- Business Development | Peak Behavioral Health | Santa Teresa, New Mexico
About the Job:PURPOSE STATEMENT:
The Business Development Manager is responsible for establishing and coordinating all business development and marketing functions for the purpose of assuring facility growth, product/service development, member awareness, communication between facilities and referral sources, quality control, profitability, and operating-cost reduction. Grows lines of service as defined by management by developing/retaining referrals from physicians and other key non-physician referral sources. Employs creative approaches with well-established methods for growing facility's positive reputation among professional referrals locally, regionally, and nationally.
Roles and Responsibilities:ESSENTIAL FUNCTIONS:- Develops and implements business development programs in support of facility-wide strategic plans to position the hospital with a distinct competitive advantage that would increase revenues and profits for facility.
- Identifies and prioritizes issues of importance, including those priority issues as set by leadership. Collaborates with department leaders and corporate leaders, as needed.
- Communicates instructions, expectations and timelines clearly and concisely.
- Leads a team of highly engaged members through hiring, orienting, performance assessment and management, motivating, training, scheduling, and coaching to meet department goals and ensure effective and efficient department operation.
- Maintains productivity levels that are aligned with patient census, curtailing unnecessary overtime and/or excessive staff work hours.
- Manages staff scheduling and maintains an updated plan for contingency staffing.
- Maintains accountability expectations for self and staff in all areas of job performance.
- Engages staff in quality and safety basics to ensure sustained, measurable compliance.
- Identifies staff educational needs and ensures they are addressed with education programs that are attended by staff.
- Holds staff accountable for non-compliance and patient safety concerns, as well as attendance, following policies, behavior, and adherence to code of conduct.
- Participates in the design and implementation of monthly, seasonal, and annual strategies to enhance census development and evaluate results correspondingly.
- Maintains a schedule of current account information of primary sources including business, industry, EAPs, managed care of patients, physicians/licensed practitioners, and allied health professionals. Reports accounts and contacts weekly to leadership.
- Develops and maintains new account relationships and markets. Targets and creates new strategies for increasing business in highly competitive markets.
- Develops strong relationships with key referral sources. Establishes and sustains a professional rapport with physicians, clinicians, community/professional organizations, commercial insurance companies, public officials, and other health / human services providers. Responds to all business development opportunities.
- Conducts community workshops and seminars and hospital tours to educate patients, families, community and other referral sources on programs, services and amenities provided by facility and provides an opportunity to identify potential referral sources.
- Maintains business development referral/admission records and statistics. Prepares and presents regular reports, identifying trends, additional referral opportunities and obstacles to retention and growth.
- Represents the facility at Chamber of Commerce, civic and professional functions and communicates mission in all outreach interactions. Acts a liaison between the facility, referral sources and the public to further the goals and positive, professional image of the facility.
- Collaborates closely with hospital discharge planners, social workers, case managers, physicians and management, as well as providing education staff to generate referral sources.
- Builds strong collaborative relationship with admissions/intake to manage leads from referral sources ensuring efficient admissions process for patients.
- Collaborates with facility and division leaders, to evaluate, analyze and interpret market utilization data for facility service lines.
- Evaluates, analyzes and interprets market demographics, including population, age, gender, race and projected trends for patient populations.
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS: - Associate's or Bachelor's Degree in Business, Behavioral Health, Marketing, or related field preferred. High school diploma or equivalent required.
- Four or more years of experience in a healthcare business development role in behavioral health or substance use disorder treatment.
- Strong knowledge of psychiatric services, crisis systems, outpatient behavioral health levels of care, and referral dynamics with three or more years' experience.
- Strong Team Leadership, supervision, and management of business development team.
- Proven ability to develop account types (verticals), referral sources and grow new business lines.
- Strong relationship management, communication, and presentation skills.
- Understanding of market demographics, utilization patterns, and competitive landscapes.
- Proficiency in managing and overseeing schedules, outreach activities, organizational skills, and documentation/reporting.
LICENSES/DESIGNATIONS/CERTIFICATIONS:Must have and maintain a valid driver's license and clean driving record, maintain automobile insurance coverage and have access to an automobile, where facility requires.
WORK LOCATION:This position is on-site at the facility and is not a remote position.
SUPERVISORY REQUIREMENTS: Two or more years' supervisory/management experience in a business development role preferred.
