Manager, Beyond Beer - Energy & Non-Alc

AB InBev Growth Group$106K — $126K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree - highly preferred
  • Basic knowledge of retail initiatives, especially Category Management
  • Advanced proficiency in Excel and PowerPoint
  • High expertise in data analysis for actionable recommendations
  • Familiarity with syndicated data and software preferred
  • Effective communication and organizational skills
  • Field and retail sales experience in beverage or consumer products industry
  • Ability to achieve results in a fast-paced, team-focused environment
  • Drive to meet stretch targets with proactive actions
  • Understanding of A-B wholesaler processes is a plus

Responsibilities

  • Manage communication and performance tracking with wholesalers regarding Non-Alc initiatives
  • Act as the key liaison between the Non-Alc Corporate team and regional team
  • Train wholesalers on Non-Alcohol brands across various aspects
  • Recommend and implement Non-Alc sales strategies based on market research
  • Create and oversee sales incentive programs for wholesalers
  • Develop and share best practices to enhance Non-Alc growth
  • Collaborate with Key Account Managers to address gaps in product sales
  • Plan and execute Market Blitzes with brewery sales staff
  • Manage the Non-Alc regional budget and conduct post-event ROI analysis

Benefits

  • Health benefits including Medical, Dental, Vision, and Wellness programs
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) plan with company matching contributions
  • Opportunity to work in a dynamic environment with ownership mentality
  • Free Beer
Full Job Description
SALARY: $106,400-$126,350, bonus and long-term incentive eligible

ROLE SUMMARY:

The Energy and Non-Alc Manager is responsible for leading sales strategy, performance, business development, promotions, distribution, innovation, and pricing initiatives to drive growth of our brands within independent and regional chain accounts in the West Region (CA, NV, AZ, WA, OR, AK, HI). This role plays a critical part in expanding market share, strengthening partnerships, and executing strategies that align with ABI's key priorities in a competitive market segment.

JOB RESPONSIBILITES:
  • Manager related duties to include following with wholesalers: weekly tracking vs budget, monthly Wholesaler Performance Reviews, daily/weekly/monthly communication on all Non-Alc related initiatives
  • Direct liaison from Energy & Non-Alc Corporate team to Region team
  • Trains wholesalers on all aspects of Energy & Non Alcoholic brands: Route to market, Non-Alc selling to retailers, pricing, Independent sell-in (Free Fills, Customer Market Agreement)
  • Recommends and implements sales strategies for improvement based on market research and competitive analyses.
  • Creates, presents, and tracks sales incentive programs to wholesalers.
  • Shares / creates best practices to drive Energy & Non-Alc growth.
  • Works with Energy & Non-Alc Key Account Managers for weekly follow up on Items Not Brought In Reports and other key gaps for each major chains & programs that are sold in.
  • Organizes and executes effective Market Blitz's w/ Brewery Sales force.
  • Manages Regional annual budget, requesting incremental funds when necessary, and completing post-even analysis to determine ROI of various line items.
  • This position has no direct reports but will have to influence many individuals & entities to be successful.


JOB QUALIFICATIONS:
  • Bachelor's Degree - highly preferred
  • 2-4 years experience in beverage & sales industry
  • Basic knowledge of retail initiatives (particularly Category Management and information-based selling).
  • Advanced proficiency in Excel and PowerPoint.
  • High level of expertise in analyzing information and making information-based recommendations.
  • Familiarity with syndicated data, software and measures is preferred.
  • Effective Communications/Presenting, follow-up, administrative and organizational skills.
  • Field and retail sales experience in the beverage industry or other consumer products industries.
  • Ability to work and drive positive results in a fast-paced, team environment.
  • Driven to deliver results against stretch targets with a bias for action
  • Understanding of A-B wholesaler network/processes a plus


BENEFITS:
  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

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