DescriptionReporting to the Director of Marketing & Advertising, the
Manager, Advertising will hold an essential position in the continued growth of our eCommerce presence at Central Home Brands. This role leads campaign development, ad creation, and execution of the brand strategy across all platforms. Responsibilities include developing campaign concepts, collaborating with cross-functional teams to maintain brand voice, and ensuring all resources understand the advertising and merchandising objectives. The role oversees the planning, execution, and performance measurement of online advertising and promotional campaigns, while regularly reporting results and KPI progress to the Marketing Director and eCommerce team to drive growth and achieve business goals.
PRIMARY RESPONSIBILITIES: - Create successful ad campaigns that can be scaled and supported on all platforms.
- Organize and manage photo and video shoots with the studio to realize and attain assets for campaigns.
- Manage provided budget to ensure we are not over or underspending.
- Maximize return on investment of promotional and advertising activities across all key retail accounts. Including, but not limited to pay per click, search engine marketing and display advertising, leveraging creativity and analytics.
- Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.
- Perform SEO research and analysis.
- Execute the organic social media and affiliate relationship strategies.
- Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives.
- Report financial performance for advertising & promotional activities by account.
- Host monthly live shopping events on Amazon Live and Instagram Live
PROFESSIONAL QUALIFICATIONS: - Bachelor's degree in a business, marketing or eCommerce field.
- Minimum 3+ years' work experience in a related field.
- Proficient in Facebook Ads Manager, Pinterest Ads management, AMS, and Google Ads.
- Familiarity with Adobe Photoshop and other Creative Cloud tools.
- Ability to communicate professionally and effectively both internally and externally.
- Ability to lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.
- Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines.
- Proficient in MS Office Suite (Excel and PowerPoint experience required).
BENEFITS PACKAGE & EMPLOYEE PROGRAMS: - Comprehensive Medical, Dental, and Vision Insurance
- Free Life Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with company match
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional certifications)
- Paid parental leave
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