We're hiring a Lifecycle Marketing Manager to own and optimize the prospective student journey from inquiry to enrollment. This role will build and scale high-impact email, SMS, and AI-driven communication strategies, with full ownership of design, experimentation and performance.
You'll work at the intersection of marketing, data, and student engagement-designing journeys and continuously improving conversion rates in a fast-paced, test-and-learn environment.
We're seeking a self-starter who is excited by the opportunity to:
- Own the end-to-end student journey from inquiry to enrollment
- Lead experimentation strategy across email, SMS, and AI-driven engagement
- Operate in a high-visibility role that drives real impact
Key Responsibilities:Lifecycle Journey Ownership
- Design and optimize multi-channel journeys (email, SMS, phone, AI agent) to improve inquiry to enrollment conversion.
- Build and refine end to end communication flows that move prospects from inquiry to application and enrollment.
- Identify friction points and implement workflows that improve internal efficiency and enhance the student experience.
- Explore new tools and approaches to drive smarter, more scalable engagement.
Data & Performance
- Monitor and analyze key metrics and overall performance daily to identify actionable insights.
- Present results and recommendations to internal and external stakeholders.
- Collaborate with marketing, product, and student services teams to improve full-funnel marketing performance.
Qualifications:- 5+ years of experience in B2C lifecycle marketing
- Ability to operate in a fast-paced, experimentation-driven environment
- Strong understanding of customer journey design, funnel optimization, and conversion drivers.
- Hands-on experience with A/B testing and experimentation frameworks.
- Familiarity with AI tools for content creation, testing, or workflow automation.
- Ability to translate data into clear actions and measurable improvements (PowerBI, Salesforce, Marketing Cloud).
- Higher education marketing experience preferred but not required if you're a fast learned with relevant B2C depth.
Key Benefits:- Opportunity to participate in building something important
- Casual work environment in Denver
- Experienced management team that enjoys the work - and loves education
- Competitive salary
- Medical/Dental/Vision Insurance
- 401K plan
- Unlimited PTO policy
- Wellness Program
- Flexible work model
- Community giving/volunteer program
Salary Range: $85,000-$100,000
