Lifecyle ManagerOPEN ROLE Pipeline Generation • HubSpot Automation • Palantir Intelligence • ABM
Title Lifecycle Manager
Department Marketing & E-Commerce
Reports To SVP, Global Marketing
Location Boston, MA (on-site)
Level Mid-Senior Individual Contributor
Experience 5-8 years B2B demand generation, marketing ops, or CRM
What you own You sit at the intersection of marketing, sales, and data intelligence. You own four things:
- The pipeline engine
Marketing-sourced and marketing-influenced pipeline is your primary metric. You build the programs - nurture, ABM, re-engagement, post-RFQ follow-up, onboarding - that move buyers from discovered to sales-ready. You do not measure success by sends or open rates. You measure it by pipeline contribution and revenue influence.
- Palantir to HubSpot activation
This is the defining opportunity of this role. Palantir's cohort data - commodity search patterns, order history, RFQ timing, account behavior, geographic demand signals - needs to become the input to HubSpot automation that has never existed at Fusion before. You design and build the segmentation logic, the trigger conditions, the personalization rules, and the suppression framework that turns data intelligence into commercial action. You are the person who makes it real.
- Lead scoring that sales trusts
You own the lead scoring model end-to-end: define what qualified looks like for Fusion, build the behavioral and firmographic scoring logic, calibrate it continuously against conversion outcomes, and partner with the sales team so the output is visible, understandable, and acted on.
- Sales alignment and pipeline transparency
The MQL-to-SQL handoff is yours to own. You build the reporting views that give sales reps what they need - unowned leads, high-intent unquoted accounts, stalled pipeline, RFQ response timing. You develop the onboarding programs for new sales hires and the ongoing enablement that keeps the team operating from the same playbook.
Key responsibilities Lifecycle management, demand generation & pipeline programs - Design and execute multi-channel demand generation executions across email, LinkedIn, ABM, content syndication - all tied to pipeline targets, not activity metrics.
- Build complex, trigger-based nurture sequences for every stage of the buyer journey: new registrations, high-intent browsers, dormant accounts, post-RFQ follow-up, and re-engagement.
- Use Palantir cohort intelligence to drive hyper-personalized segmentation - product interest signals, commodity categories, order history, geography, and account type - not generic batch-and-blast.
- Build and run ABM programs targeting Fusion's highest-value accounts: coordinated paid, email, and content plays with account-level reporting that sales trusts.
- Coordinate with EMEA and APAC leads to adapt global programs for EMEA and Asia-Pacific buyers, compliance requirements, and market behaviors.
HubSpot automation & CRM operations - Own HubSpot program execution: workflows, sequences, lists, enrollment triggers, suppression rules, A/B testing, and performance reporting.
- Build the automation layer that activates Palantir data inside HubSpot - the segmentation logic, trigger conditions, and personalization rules that turn intelligence into action.
- Manage global email compliance across U.S., EU, and APAC: GDPR, CAN-SPAM, CASL, consent management, suppression flows, and re-permission programs.
- Partner with eCommerce/Engineering (who own the HubSpot data model and integration layer) to request schema and property changes through the defined process.
Lead scoring & qualification - Own the lead scoring model: define qualified lead criteria for Fusion, build behavioral and firmographic scoring logic, calibrate continuously against conversion outcomes.
- Incorporate Palantir cohort data and Muskan's search signals into intent scoring - surfacing the highest-value accounts first, before sales has to ask.
- Co-define the MQL definition and MQL-to-SQL handoff process with sales leadership and hold it over time.
Sales enablement & reporting - Build the daily and weekly operational reporting views that give sales reps exactly what they need: unowned leads, high-intent unquoted accounts, stalled pipeline, and marketing-sourced pipeline by region.
- Report weekly on email performance, lead scoring accuracy, ABM account engagement, and pipeline contribution in plain language that marketing and leadership can act on.
Required qualifications - 5-8 years of hands-on B2B demand generation, marketing operations, or CRM experience. Not strategy experience - actual build experience.
- Deep, end-to-end HubSpot expertise: workflows, lists, lead scoring, lifecycle stages, deal pipelines, integrations, reporting, and the API. Certifications are a bonus; they are not a substitute for real configuration experience.
- Advanced marketing automation experience: multi-step, trigger-based nurture programs with branching logic, suppression rules, A/B testing, and performance measurement.
- Pipeline ownership mentality: you are accountable to MQL, SQL, and marketing-sourced pipeline numbers - not sends or open rates.
- Multi-channel campaign experience: LinkedIn, paid search, content syndication, and webinars - allocated by ICP and buying stage, not habit.
- Sales alignment track record: you have co-defined lead quality standards with a sales team, built the handoff process, and held that standard over time.
- Strong command of global email compliance: GDPR, CAN-SPAM, CASL, and the difference between soft and hard bounces.
- Data literacy: you can spot a corrupted source field, UTM gap, or misconfigured workflow trigger without being told where to look.
- Clear, direct communicator: you can explain a technical problem to a sales rep and a business problem to an engineer.
Strongly preferred - Experience working with Palantir, Snowflake, or equivalent enterprise data intelligence platforms for buyer segmentation and cohort analysis.
- Hands-on experience with ZoomInfo or Lusha wired into a CRM for contact scoring and data hygiene.
- Background in B2B e-commerce, electronic components, distribution, or technology procurement.
- Account-Based Marketing (ABM) experience with named account targeting, multi-channel coordination, and account-level pipeline reporting.
- Experience with AI-assisted lead scoring or GPT-powered enrichment workflows.
- Multi-region email compliance experience across U.S., EU, and APAC.
- Experience building demand generation infrastructure from scratch in a fast-growing company.
- Bachelor's degree in Marketing, Business, Information Systems, or a related field.
