Job Description

As the Lifecycle Engagement Strategist, you will play a pivotal role in the day-to-day management of the Lifecycle Engagement/Referral Platform ensuring its seamless operation and fostering engagement among stakeholders. This multifaceted role involves content creation, collaboration with various teams and stakeholders, and comprehensive reporting to optimize platform performance. Additionally, you will be responsible for the strategic planning and execution of the Referral Program, contributing to its success through effective booth management, campaign creation, and backend oversight.

As a Lifecycle Engagement Strategist, you will play a key role in strengthening engagement across the student, referral, and alumni journey. You will partner with stakeholders across the organization to design impactful campaigns, optimize platform performance, and create meaningful experiences that drive engagement, referrals, and long-term relationships.
What You'll Do

• Partner with leaders and teammates to support the strategic direction and management of the Lifecycle Engagement and Referral Platform, including campaign design and stakeholder consultation.
• Provide strategic guidance on content creation, including ideation, planning, and intake of stakeholder requests.
• Collaborate with stakeholders across College Management, RAMs, student teams, Career Services, Alumni, and other business areas to support platform initiatives.
• Design and execute engagement campaigns and audience journeys across the platform.
• Develop and deliver reporting on platform performance, engagement metrics, referral activity, and campaign outcomes.
• Support referral program operations, including campaign creation, booth planning for live commencements, inbox management, and issue resolution.
• Conduct testing and optimization efforts to improve campaign effectiveness, platform engagement, and overall program outcomes.

What You'll Bring (What's Required)

• Bachelor's Degree
• 4 years of experience in the marketing field
• Experience testing communications and campaigns
• Aptitude for technology and digital platforms
• Understanding of technology integrations
• Experience managing budgets
• Excellent written and verbal communication skills, including proofreading and a strong eye for design

Bonus Points

• Ability to work independently while collaborating effectively with cross-functional teams
• Experience engaging with a variety of internal and external stakeholders
• Experience supporting marketing automation platforms, referral programs, or lifecycle engagement initiatives

Experience in Lieu of Education

Equivalent combinations of education and experience that demonstrate the required skills and competencies may be considered.
What to Expect

At WGU, our mission drives everything we do, including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations and collaboration.
We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission.

• TBD

Work Location

This is a full-time, in-office position requiring five days per week in our Salt Lake City, Utah office, designed to foster the collaboration and connection that fuel our best work.
Visa Sponsorship

While we welcome applicants from all backgrounds, WGU is not able to provide visa sponsorship for this role.
Travel Requirement

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.