Wells Fargo

Lead Test Design & Planning Consultant

Wells Fargo$100K — $130K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of data science experience or equivalent
  • Master's degree in a quantitative discipline (mathematics, statistics, etc.)
  • 2+ years of experience in statistical design of experiments for marketing
  • Proficient in analytical skills with a strong track record of delivering insights
  • Demonstrated project management skills and the ability to manage multiple projects
  • Leadership experience with a focus on guiding decision-making and collaboration
  • Technical skills in programming and data visualization tools

Responsibilities

  • Partner with stakeholders to align marketing strategies with business goals
  • Design and execute test-and-learn experiments to enhance customer engagement
  • Support monthly forecasting with performance estimates using historical data
  • Evaluate marketing levers and optimize strategies through statistical techniques
  • Lead large-scale marketing planning initiatives using advanced analytics
  • Collaborate with senior leaders to provide data-driven recommendations
  • Communicate complex analyses clearly to technical and non-technical audiences

Benefits

  • Hybrid work schedule with flexibility on location
  • Opportunity for mentorship and leading projects
  • Work with cross-functional teams on impactful initiatives
  • Engagement with senior leadership as a trusted advisor
  • Participation in advanced analytical practices within marketing strategies
Full Job Description

In this role, you will:

  • Plan: Partner with cross-functional stakeholders to plan and size marketing strategies, aligning test design with business objectives and growth opportunities.
  • Test: Design, consult on, and execute statistically robust test‑and‑learn experiments that drive customer growth, engagement, and campaign performance.
  • Forecast: Support the monthly forecasting process by estimating future performance using historical data, including return on marketing investment.
  • Optimize: Evaluate key marketing levers to identify opportunities for optimization. Develop and maintain a forward‑looking learning agenda to continuously refine marketing strategies, leveraging statistical techniques and experimental design. Apply advanced analytics and programming to interpret data, solve complex problems, and inform business decisions.
  • Lead: You will act as a key participant in large-scale planning for marketing initiatives, including those that are cross-functional with broad impact, by using advanced analytical and statistical techniques to generate actionable insights, trends, and recommendations. Provide guidance on data science best practices, methodologies, and tools to partners and peers. Lead projects and mentor teammates.
  • Collaborate: Collaborate strategically with peers, partners, and mid‑ to senior‑level leaders to develop data‑driven recommendations that resolve business challenges and advance strategic goals.
  • Communicate: Translate complex analyses into clear, actionable insights and recommendations for both technical and non‑technical audiences. Engage effectively with stakeholders at all levels, including senior leadership, as a trusted advisor.
  • Legal & Compliance: Ensure all work adheres to applicable legal, regulatory, and compliance standards across marketing and analytics initiatives.

Required Qualifications:

  • 5+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Desired Qualifications:

  • 2+ years of experience in statistical design of experiments, analytics, or forecasting for marketing initiatives, demonstrated through work experience, training, or education
  • Experience with analytical skills, demonstrated by experience consulting on, analyzing, and delivering insights that drive business impact, including incorporating feedback and refining analyses to improve outcomes
  • Experience with project management skills, demonstrated by ability to prioritize and manage multiple projects simultaneously, meet deadlines, communicate effectively, collaborate across teams, and adapt to changing priorities
  • Experience with leadership skills, demonstrated by proven ability to lead and influence initiatives by guiding decision-making, identifying and escalating risks, driving solutions, and coordinating work across teams and stakeholders
  • Experience with technical skills, demonstrated by experience with Excel, programming languages (SQL, Python, R, SAS, etc.), large datasets (data manipulation and engineering), and data visualization tools (Excel, Tableau, Power BI, etc.)
  • Experience with Design of Experiments / Hypothesis Testing using marketing data to inform marketing strategy decisions for that drive the business forward

Job Expectations:

  • Ability to travel 10% of the time
  • Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.
  • This position is not eligible for Visa sponsorship.
  • Relocation assistance is not available for this position.

Posting End Date:

11 Jul 2026

*Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

Keep up to date with the latest from Wells Fargo Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and get insider tips on crafting the perfect resume and acing your interview.

Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ

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