Lead SEM / Paid Media Account Manager

Softline Solutions

$90K — $125K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of paid media experience in a digital marketing agency
  • Proven ability to manage multiple client accounts concurrently
  • Strong hands-on expertise with Google Ads, Microsoft Ads, and Meta platforms
  • Experience with large lead generation and e-commerce budgets
  • Deep understanding of various conversion goals across industries
  • Proficiency in GA4 and strong analytical skills
  • Advanced Excel and Google Sheets skills
  • Excellent client-facing communication skills
  • Ability to excel in a fast-paced, high-account-volume environment

Responsibilities

  • Build and optimize paid campaigns across multiple platforms including Google Ads, Microsoft Ads, and Meta
  • Manage simultaneous client accounts in lead generation and e-commerce
  • Lead performance calls, quarterly business reviews, and strategic growth discussions
  • Drive optimization strategies related to cost-per-lead, cost-per-acquisition, return on ad spend, and revenue goals
  • Forecast budgets and model performance scenarios effectively
  • Implement and troubleshoot Google Analytics 4 and conversion tracking
  • Collaborate with cross-functional teams including creative, CRO, SEO, and analytics
  • Mentor junior team members and aid in overall account growth

Benefits

  • 401(k)
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Paid time off
  • Vision insurance
Full Job Description
About the role

We are a fast-growing digital marketing agency seeking a Lead SEM / Paid Media Account Manager to manage and scale multiple client accounts across diverse industries and conversion models. This is a hands-on leadership role for an experienced agency professional who thrives in high-volume, performance-driven environments.

You will own strategy, execution, optimization, and client growth discussions across multi-million-dollar paid media budgets.

What you'll do

  • Build, implement, manage, and optimize paid campaigns across:
  • Google Ads (Search, PMax, Display, YouTube)
  • Microsoft Ads
  • Meta (Facebook/Instagram)
  • Additional platforms (LinkedIn, TikTok, Criteo, AdRoll, etc.)
  • Manage multiple client accounts simultaneously across lead gen and e-commerce verticals
  • Lead client performance calls, QBRs, and strategic growth discussions
  • Drive optimization strategies tied to CPL, CPA, ROAS, revenue, and pipeline goals
  • Forecast budgets and model performance scenarios
  • Implement and troubleshoot GA4, GTM, and conversion tracking
  • Collaborate with creative, CRO, SEO, and analytics teams
  • Mentor junior team members and contribute to overall account growth

Qualifications

  • 5+ years of paid media experience in a digital marketing agency
  • Proven experience managing multiple client accounts concurrently
  • Strong hands-on expertise in Google Ads, Microsoft Ads, and Meta
  • Experience managing large lead generation and e-commerce budgets
  • Deep understanding of varied conversion goals across industries
  • GA4 proficiency and strong analytical capabilities
  • Advanced Excel / Google Sheets skills
  • Strong client-facing communication skills
  • Ability to thrive in a fast-paced, high-account-volume environment
  • Google Ads: 7 years (Preferred)


Why Join Us

  • High-growth agency environment
  • Significant client exposure and strategic ownership
  • Clear path to senior leadership
  • Opportunity to influence client growth at scale

Benefits:

  • 401(k)
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Paid time off
  • Vision insurance


The pay range for this role is:

90,000 - 125,000 USD per year (Softline HQ)

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