Lead Sales Engineer -AGV & Warehouse Automation (Dematic Partner)

Total Warehouse

$155K — $195K *
Technical Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Deep familiarity with AGVs, robotics, and automated material handling systems
  • 5+ years experience in selling AGVs, AMRs, or industrial automation
  • Proven success in closing complex, enterprise-level automation deals
  • Strong knowledge of U.S. enterprise sales cycles
  • Background in mechatronics, robotics, or industrial engineering preferred
  • Consultative sales approach with a challenger mindset
  • Ability to influence technical and non-technical stakeholders

Responsibilities

  • Lead customer discovery for AGV and automation sales
  • Conduct meetings with stakeholders across various departments
  • Challenge workflows to promote automation solutions
  • Qualify budgets and decision-making early in the process
  • Serve as the primary advisor throughout the sales cycle
  • Translate operational challenges into automation concepts
  • Collaborate on proposals and conceptual layouts
  • Communicate ROI and productivity gains clearly
  • Address customer concerns regarding performance and support
  • Navigate multi-stakeholder sales processes
  • Build lasting relationships for repeat business
  • Support go-to-market strategies for automation solutions
  • Utilize existing installations for reference and credibility
  • Partner with leadership on sales strategies
  • Own pipeline quality and execution

Benefits

  • Industry-leading experience in automation and integrated systems
  • Opportunity to scale with a growing enterprise
  • Collaboration with a trusted automation partner
  • Role focused on strategic, client-facing engagement
  • Supportive and dynamic work environment for sales professionals
Full Job Description
Job Type

Full-time

Description

Total Warehouse, in partnership with Dematic, is seeking a Lead Sales Engineer - AGV & Warehouse Automation to drive enterprise automation opportunities across the Western United States. This role owns front-end technical sales engagement, combining deep AGV and automation expertise with strong commercial acumen to qualify opportunities, shape solutions, and close complex deals.

This is a client-facing, revenue-accountable sales engineering role-not backend design, controls programming, or engineering documentation. The successful candidate will lead discovery, challenge customer assumptions, align solutions to business outcomes, and represent Total Warehouse as a trusted Dematic automation partner. Total Warehouse brings 25+ years of leadership in material handling, now scaling aggressively in automation and integrated systems.

Requirements

Job Responsibilities:
  • Lead customer discovery for AGV and automation opportunities from first engagement through close
  • Conduct on-site and virtual meetings with operations, engineering, finance, and executive stakeholders
  • Challenge customer workflows, assumptions, and manual operations to drive automation adoption
  • Qualify budgets, timelines, and decision-making structures early
  • Serve as the primary technical and commercial advisor during the sales process
  • Translate operational challenges into automation solution concepts (AGVs, robotics, conveyors, integrated systems)
  • Collaborate with internal engineering, sales leadership, and Dematic partners to develop: Conceptual layouts, ROMs and preliminary costing, and Tailored automation proposals
  • Clearly communicate ROI, productivity gains, safety improvements, and scalability
  • Address customer concerns around performance, integration, and long-term support
  • Lead complex sales pursuits from discovery through solution shaping, proposal development, negotiation, and close
  • Navigate long-cycle, multi-stakeholder enterprise buying processes
  • Build durable customer relationships to support repeat and expanded automation deployments
  • Support go-to-market strategy for AGV and warehouse automation solutions, including: Target industries, High-ROI use cases, Ideal customer profiles
  • Leverage existing Dematic installations as reference conversations and site visits
  • Partner with senior leadership on sales targets, pipeline strategy, and forecasting
  • Own pipeline quality and execution discipline
  • Consistently meet or exceed assigned revenue goals

Experience Required:
  • Deep familiarity with AGVs, robotics, and automated material handling systems
  • 5+ years selling AGVs, AMRs, industrial automation, or capital equipment solutions
  • Proven history of closing complex, enterprise-level automation deals
  • Strong understanding of U.S. enterprise sales cycles and decision dynamics
  • Preferred background in mechatronics, robotics, industrial engineering, or similar
  • Consultative, challenger-style sales mindset
  • Comfortable influencing both technical and non-technical stakeholders
  • Able to manage multiple active opportunities simultaneously


Salary Description

Salary Range is $155,000 to $195,000

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