The OpportunityWe're seeking an exceptional
Product Marketing Lead to define and drive our product marketing strategy as we scale within the pharmaceutical and life sciences sectors. This is a rare opportunity to join a high-impact technology company in a major growth stage, where you'll own the entire product marketing function and directly influence how the market understands and adopts our platform.
What You'll DoGo-to-Market Strategy- Define and execute GTM strategies to drive awareness, demand, and adoption.
- Craft positioning and messaging for BD, Licensing, and S&E teams.
- Lead product launches and integrated campaigns.
- Align with Sales and Product on personas, buyer journeys, and value props.
- Use market and customer insights to guide strategy.
Conferences & Events- Own strategy for key industry events (BIO, Biotech Showcase, partnering).
- Manage booth presence, speaking ops, and networking initiatives.
- Create high-impact collateral and demos; drive post-event pipeline conversion.
Campaigns & Content- Build multi-channel campaigns (email, digital, ABM) to generate qualified leads.
- Develop case studies, ROI stories, and sales enablement tools.
- Collaborate with design for clear, engaging marketing assets.
- Ensure brand consistency and thought leadership across all touchpoints.
Sales Enablement & Success- Equip Sales to articulate value and close deals.
- Maintain competitive intelligence and customer insights.
- Train teams on messaging, positioning, and new releases.
- Track performance and optimize GTM effectiveness.
Who You AreEssential Qualifications- 8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology
- Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)
- Proven track record developing and executing successful go-to-market strategies and product launches
- Strong understanding of complex, technical products and ability to translate features into business value
- Demonstrated success building marketing campaigns that generate measurable pipeline and revenue impact
- Experience with conference planning, event marketing, and field marketing strategies
What Sets You Apart- Exceptional storytelling and communication skills; can make complex AI/data concepts accessible and compelling
- Strategic thinker with strong execution skills and attention to detail
- Data-driven mindset with ability to track, analyze, and optimize marketing performance
- Self-starter who thrives in ambiguous, fast-paced startup environments
- Collaborative team player who works effectively across Sales, Product, and Leadership
- Creative problem-solver with a bias toward action and experimentation
- Passion for healthcare innovation and improving patient outcomes
Bonus Points- Prior experience in pharma Business Development, Licensing, or related functions
- Background marketing AI/ML, analytics, or decision intelligence platforms
- Experience with ABM platforms, marketing automation tools (HubSpot, Marketo), and CRM systems
- Design skills or experience working closely with designers
- MBA or advanced degree in business, marketing, or life sciences
- Track record building marketing functions at early-stage companies
What We Offer- Impact: Your work directly enables breakthrough therapies to reach patients faster
- Ownership: Build and lead the product marketing function from the ground up
- Growth: Shape our brand and market presence during a critical growth phase
- Compensation: Competitive salary, performance bonus, and equity
- Team: Collaborative, mission-driven colleagues passionate about transforming biopharma
LocationWe are a remote-first company, but looking for team members to be located in the Northeast (Boston, New York, DC, etc.)
