Lead, Media Performance

Cogeco, Inc.

$75K — $95K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years managing full-funnel performance media campaigns with proven growth of online brands
  • In-depth knowledge of Paid Search, Paid Social, Programmatic, and Online Video campaigns
  • Strong organizational skills and proactive problem-solving ability
  • Ability to thrive in fast-paced, competitive digital markets and stay abreast of trends

Responsibilities

  • Own media planning, budgeting, and operations to drive conversions
  • Collaborate with cross-functional teams to create effective media strategies
  • Translate complex media data into actionable business insights
  • Continuously test, optimize, and allocate media budgets
  • Share successes and learnings while seeking new business opportunities

Benefits

  • Attractive compensation packages with a strong cultural emphasis
  • Comprehensive benefits coverage
  • Tools and support for career development
  • Opportunities to engage with and influence technology in the industry
Full Job Description


Time Type:
Regular

Job Description :

🤗 About oxio

We believe in equal access to the internet and the opportunities that come with it.

The internet means something different to everyone, a way to stay in touch, travel, shop, learn, create. To us, it's a way to empower people to connect everyone to the opportunities the internet provides in a secure, accessible and convenient way. We're here to share the importance of equal access one story, post, meme, stream, game, wiki, email, connection (phew) at a time. We're here because we believe that if everyone had equal access to the opportunities found on the internet, we'd see a lot of pretty great things from a lot of unexpected people.

We're here to share the internet. Because the internet is awesome and we love it.

We are looking to hire a Lead, Media & Performance.

Who You Are
  • You possess an entrepreneurial spirit. You don't wait for a playbook; you write it.
  • You have strong opinions and you back them up with data.
  • You just don't handle change, you lean into it. When things shift, you are already two steps ahead.
  • You move fluidly between top-of-funnel reach and bottom-of-funnel efficiency (CPA), always anchoring your decisions in bottom-line impact (ARPU) and the CRO mechanics that connect them.

📽 The job and what you'll need to get it done.
  • Lead Media Strategy & Operations: Own media planning, the media budget, forecasting, and the media operations roadmap. Continuously test, optimize, and allocate budgets across the media mix to drive conversions and uncover new growth levers.
  • Collaborate Cross-Functionally: Work with our media agency and internal teams (Product, Brand, Data-Science, Creative, etc.) to build and deploy 360-degree media strategies and bridge the gap between "gorgeous ads" and "high-converting assets" .
  • Drive Data-Led Insights: Act as a storyteller who translates complex media and attribution data into actionable business insights . Ensure every dollar spent is tracked via a technical command of GTM and analytics .
  • Cultivate a Growth Mindset: Share wins and "productive failures" while continuously leaning into new business needs and growth opportunities .

Qualifications
  • Experience: 5-7+ years managing full-funnel performance media campaigns, with a track record of helping grow an online/digital brand.
  • Technical Expertise: In-depth knowledge and experience managing Paid Search, Paid Social, Programmatic, and Online Video campaigns, coupled with strong Martech savvy and a thirst for digital innovation.
  • Working Style: Highly organized, proactive, solution-driven, and a quick learner with an excellent aptitude for relationship building and collaboration.
  • Market Agility: Up-to-date on digital trends with the ability to apply educated recommendations and thrive under pressure in a fast-paced, highly competitive market.

Other things that might be of interest to us:.
  • You are proactive and learn quickly.
  • You've help to the success of growing an online/digital business
  • You are savvy about technology, Martech and thirsty about innovation

🏼 Benefits
  • Rewarding Pay: Let's be honest, everybody likes to make a good salary. We offer attractive compensation packages, and they come with a great culture.
  • Benefits: We've got you covered.
  • Career Evolution: Join us, and we will give you the tools to achieve your career goals!
  • Technology: Do you have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.

❤ If any of this sounds interesting to you, we'd love to talk! Apply online and tell us why you want to join our team 🙌

#LI-Hybrid

Location :
Montréal, QC

Company :
Cogeco Connexion Inc

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