What does a Lead Image Content Producer do at WPP Production?
The Lead Image Content Producer is responsible for overseeing all imagery that appear online for our leading tech client to ensure the flawless development and execution of world-class communications. The website is a showcase of innovation and a critical part of the product marketing strategy. The role maintains close partnership with other producer teams to ensure a flawless execution of an on-brand visual experience across various platforms

The ideal candidate is self-motivated, flexible, and highly collaborative. Strong analytical, problem solving, and negotiation skills are required. The Lead Image Content Producer must feel comfortable presenting to various levels of leadership and varying types of audiences (one-to-one or larger groups). The ability to deliver clear and concise communication is a must.

Key responsibilities:

• Overall management of the Image Content Producer team
• Resource allocations per project, partnering with Client lead
• Help to establish and lead communications and workflows, ensuring effective exchange of information and asset deliverables
• Lead in defining and documenting strategic global content plans across Client's locales including product launches, seasonal and campaign work across web, email, online stores and other platforms
• Handle day-to-day escalations and troubleshooting of production challenges
• Maintain a keen awareness of production issues for the team, proactively mitigating challenges working with internal and external partner teams
• Work closely with internal and external partner teams to identify more efficient workflows
• Plan and execute internal and external workflows, ensuring an effective exchange of information and deliverables.
• Coordinate with creative and development teams to understand and document the full breath of global content needs including the creation of detailed content matrices, software, hardware and lifestyle assets.
• Develop detailed instructional briefs for Geo production teams
• Partner with Brand teams to develop a clear and thorough understanding of software features and their availability across regions
• Serve as subject matter experts on regional localization variances and across various platforms, by providing guidance throughout the product lifecycle
• Cultivate a thorough and specialized understanding of the creative, web, motion graphics, and motion video production processes
• Partner with localization teams to provide scope based on marketing communication plans
• Ensure the successful training of newly hired producers
• Lead a team focused on certain product lines or initiatives, ensuring resource efficiencies and communication in the team
• Maintain awareness of scope vs actuals and proactively flag potential issues as a result
• Assist in overall FY and Quarterly planning of resources

Requirements:

• Ability to effectively lead and clearly communicate overall campaign timelines, project deliverables, and resourcing needs
• Ability to navigate contending priorities, allocate resources appropriately, and mitigate associated challenges
• Ability to quickly process detailed information and capture the "big picture" in order to effectively deliver a clear and concise point-of-view
• Track record of partnership and collaboration with cross-functional teams, including creative and technical teams.
• Ability to identify and eliminate time-sensitive bottlenecks in order to produce high-quality deliverables
• Multitasker who can balance priorities within an ever-changing work environment
• Ability to successfully apply cumulative knowledge gain to future projects
• Experience using Content Management Systems
• Strong knowledge of Adobe suites of products
• Strong knowledge of products such as Keynote and Pages
• 10+ years of experience as a producer in a creatively-driven advertising agency or equivalent in-house teams
• Bachelor's degree required. Advanced degree and certifications in applicable fields a plus.

"The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://www.wpp.com/en/careers/wellbeing/benefits-at-wpp-in-the-us for more details.
Pay Range: $128,000 - $ 142,500

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