7+ years of B2B marketing experience, particularly in demand generation or campaign strategy.
Proven track record of designing and executing successful integrated campaigns.
Strong analytical skills with experience in data-driven decision making.
Familiarity with marketing automation tools like HubSpot or Marketo and CRM systems such as Salesforce.
Collaborative approach and ability to work effectively across multiple teams.
Curiosity and creativity in exploring new marketing tactics and scaling effective ones.
Experience in Agile Marketing and knowledge of healthcare marketing is a plus.
Responsibilities
Own integrated marketing campaigns from planning to ongoing optimization for Claims and Reference + Affiliation verticals.
Define and prioritize target audiences to enhance campaign relevance and impact.
Test and scale new growth tactics across various channels like paid media and events.
Analyze campaign performance to extract insights and implement improvements.
Collaborate cross-functionally with product marketing, sales, and leadership teams on messaging and goals.
Ensure campaigns contribute directly to pipeline creation and revenue growth.
Benefits
Own the marketing strategy for critical business verticals.
Make a direct and measurable impact on revenue growth.
Collaborate in a team that encourages new ideas and experimentation.
Opportunities for career growth in demand generation and marketing.
Full Job Description
We9re looking for a data-driven Lead Growth Marketing Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals.
In this role, you9ll own campaign strategy - and some execution - while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact. This position is ideal for someone who is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.
What You9ll Do
Campaign Strategy & Execution: Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
Growth Tactics: Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
Data-Driven Optimization: Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
Cross-Functional Collaboration: Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
Revenue Impact: Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.
What You9ll Bring
7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
Strong analytical skills and comfort using data to inform decisions and optimizations.
Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).
Collaborative mindset - able to partner effectively across marketing, sales, and product.
Curiosity and creativity in testing new tactics and scaling what works.
Experience with Agile Marketing and Healthcare Industry marketing a plus.
Why Join Us
Own the marketing strategy for high-priority business verticals.
Make a direct, measurable impact on revenue growth.
Work on a collaborative team where new ideas and experimentation are encouraged.
Grow your career in demand generation and growth marketing within a dynamic, high-growth environment.
Compensation and Benefits
The salary range for this position is $114,000 - $172,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.
Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company9s 401(k) plan with employer contribution.
