NIKE, Inc

Lead, Global Brand Narrative & Writing

NIKE, Inc$110K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in writing or a related field, or equivalent experience.
  • Deep knowledge and passion for Global Football and its culture.
  • Exceptional copywriting skills with a strategic approach.
  • Experience collaborating with Art & Design in a studio or agency environment.
  • Proven track record in driving comprehensive storytelling across multiple platforms.
  • Strong presentation skills with the ability to defend creative ideas.
  • Proficiency in Keynote and Figma.

Responsibilities

  • Drive creative strategy and storytelling for Nike's football campaigns across platforms.
  • Collaborate with cross-functional teams to articulate and develop innovative concepts.
  • Create nuanced messaging systems that resonate across digital and retail environments.
  • Present and influence creative choices confidently to stakeholders.
  • Iterate quickly based on feedback while maintaining idea integrity during the production process.
  • Ensure compelling storytelling grounded in athlete and product truths through interviews and collaboration.
  • Stay current with football culture and trends to enhance Nike Football's narrative.

Benefits

  • Work in a collaborative, dynamic creative studio environment.
  • Creative role at a prestigious global brand with significant visibility.
  • Opportunities for professional development in a fast-moving industry.
  • Access to resources and tools that support creative excellence.
Full Job Description
As Brand Narrative & Writing Lead on Global Football, you'll drive the creative strategy, ideation, and storytelling architecture behind distinct, Nike-only football campaigns. You'll bring a deep knowledge of brilliant, attacking football to stories that evoke emotion and inspire action - playing a pivotal role in a fast-paced, highly dynamic creative studio.

WHAT YOU'LL WORK ON

You'll use the power of words to add nuance and tonality to brand and product marketing campaigns, partnering with cross-functional colleagues to land the big concept, then ideate and write stories that take us somewhere new. Primary tasks include deftly articulating creative concepts; crafting thoughtful and persuasive messaging systems; and pitching platform-right content strategies.
  • End-to-end football storytelling - drive campaigns from creative strategy and concept ideation through narrative architecture and writing executions across multiple channels.
  • Ideas before content - bring an obsession with football, athletes and product innovation to uncover distinctive angles and build ideas grounded in real athlete, sport and product truths.
  • Creative partnership - collaborate with a multidisciplinary team to explore different angles into a story, then develop its creative expression across platforms.
  • Platform-right storytelling - translate big creative ideas into writing that feels native and compelling across social, digital, retail and other consumer touchpoints.
  • Creative agility - bring an open mind to feedback and iterate quickly and thoughtfully as strategies, briefs and story angles pivot.
  • Presentation & influence - present work with confidence and clarity, articulating the thinking behind every creative choice and using language to align partners and move ideas forward.
  • Seasonal creative stewardship - shepherd stories from concept through production against seasonal timelines, maintaining the integrity of the idea as the work evolves.
  • Football expertise - stay relentlessly immersed in the global game: the athletes, clubs, competitions, culture and evolving ways football is played and experienced. Bring that knowledge into the work in ways that make Nike Football storytelling sharper, more credible and more distinctive.
  • Creative resilience - thrive in a fast-moving environment with multiple stakeholders, shifting inputs and high expectations, while maintaining a positive, solutions-oriented approach and a high creative bar.
  • Stories grounded in athlete & product truths - exhibit traits of a skilled interviewer who brings a storytelling angle to conversations with athlete protagonists and product designers. Seek out the expertise of Product Writing colleagues for innovation stories. Champion the story on set.
  • Editing acumen - be a skilled editor with a ruthless pen, curating content and shaping multiple sources of information into a clear, concise, and on-brand story.
  • Writer's room - proactively reach out to the Narrative & Writing colleagues around you, collaborating to explore new angles, stress-test rationale, workshop lines, and build community.


WHO YOU'LL WORK WITH

You will work within a fast-paced, highly dynamic creative studio, partnering closely with Creative Directors, Art Directors, Designers, Narrative Directors, Brand Marketing, Product and Innovation, Production and Operations, Social and Digital teams as well as external agencies and creators.

WHAT YOU BRING
  • Deep knowledge of Global Football and a genuine obsession with the game, its athletes, culture and product innovation.
  • Bachelor's degree in writing or related field. Will accept any suitable combination of education, experience, and raining.
  • Outstanding copywriting skills, paired with a strategic mindset and the ability to turn complex inputs into simple, powerful ideas.
  • Agency, freelance or in-house experience partnering with Art & Design to develop integrated stories across multiple platforms.
  • Proven ability to drive end-to-end storytelling, from early creative strategy and concept ideation through final writing executions.
  • Strong presentation skills and the confidence to articulate, defend and evolve creative ideas - knowing that every word matters.
  • An open and collaborative mindset, with the ability to receive feedback and iterate quickly as strategies and story angles evolve.
  • Ability to thrive under the scrutiny of multiple stakeholders and maintain creative ambition in an ever-shifting landscape.
  • Fluency in Keynote and Figma


This role is based on-site at Nike World Headquarters in Beaverton, Oregon.

**Must include a portfolio to be considered**

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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