Job DescriptionThe Lead Data Analyst serves as a strategic advisor, guiding measurement strategies and translating data into innovative frameworks for cross-channel success. This roles partners directly with clients to design, implement, and evolve marketing & data analytics programs. It leads engagements that require integration of multi-channel data, development of insights frameworks, and translates analytics into business outcomes across verticals.
Responsibilities:- Partner with client leaders to co-create marketing analytics strategies that support personalization, attribution, and media mix optimization.
- Translate complex customer behavior data into scalable frameworks that inform future marketing innovation across channels.
- Lead cross-functional analytics initiatives and enterprise-wide insights projects.
- Represent analytics expertise in insight development, client consultations, strategic planning, and solution design.
- Provide thought leadership across domains and mentor others in advanced analytics techniques.
- Design and oversee strategic marketing science initiatives, including test frameworks, predictive modeling, and audience performance measurement.
QualificationsEducation:- 4 Year / Bachelors Degree In a quantitative field (Minimum)
- Graduate Degree (Preferred)
Experience:- 9 years experience in Advanced Marketing or Product Analytics roles
- Industry experience: Business vertical experience in. Retail, Financial Services, Automotive , or CPG strongly preferred.
- Programming & Data Extraction: Expertise in Python and/or R. Strong SQL proficiency is mandatory; candidates must be able to read data models, write efficient queries, and independently extract data for analytic projects with limited assistance.
- Statistical & Modeling Acumen: Must possess a strong foundation in probability theory, as well as linear, logistic, and multinomial regression. Candidates must be able to develop custom models using modern machine learning ensembling techniques and software, as well as building custom solutions directly in R and Python.
- Specialized Modeling: Must have experience building customer and/or store segmentation models. A forecasting background with the ability to build custom ARIMAX models, along with Marketing Mix and Multi-Touch Attribution experience, is strongly preferred. Causal analysis experience is highly desirable.
- Market Research Knowledge: Foundational understanding of attitudinal research and segmentation approaches. Ideal candidates will have developed behavioral models predicting attitudinal segments.
- Generative AI: Comfortable using generative AI to develop code, conduct research, summarize methodology, and to develop client-facing presentations.
Interpersonal, Leadership & Consulting Skills (Required)- Communication & Presentation: Strong communication and storytelling skills are an absolute must for this role. Candidates must be highly comfortable presenting to Executive-level clients.
- Consultative Problem-Solving: Able to nimbly propose solutions to client problems. Although this is not a sales role, consultative selling skills are required for success.
- Client Engagement: Strong active listening and documentation skills are required. The individual in this role must be able to identify solutions for clients that extend beyond their current request.
- Leadership & Autonomy: While this is an Individual Contributor role, the expectation is that the individual will be able to lead projects and oversee the work of more junior analysts. Must be highly resourceful, capable of developing relationships with Marketing Technologies/IT and Account Management, and able to independently develop solutions with minimal supervision.
- Work Style: Thrives in a dynamic, fast-paced environment. Energized by new challenges with an optimistic outlook, resilient to changes, and nimble in shifting direction quickly as needed.
Advanced Technical Stack & Tools (Flexible/Preferred)- Cloud & Database Platforms: Experience with modern cloud database solutions such as Snowflake, AWS, Databricks, Microsoft Fabric, etc. Direct experience using Microsoft Fabric to build models for clients would be ideal.
- Modern Data Stack: Strongly prefer experience with model development in a modern technology stack, specifically PySpark, Snowpark, and Pandas.
- Data Architecture: Understanding of graph databases and NoSQL, alongside experience working with semi-structured and unstructured data, is strongly desired.
- Data Engineering & MLOps: Azure DevOps, Git, or similar version control background is essential. Must have basic data engineering skills and be comfortable collaborating with data engineers to develop production processes.
- Web Analytics Integration: Google Analytics and BigQuery experience. Candidates must know how to integrate customer engagement data into analytic and modeling projects.
- Business Intelligence & Visualization: Familiarity with Business Intelligence solutions such as Tableau, Power BI, SiSense, and other platforms. The ideal candidate would have some skill using these tools to generate data visualizations.
Additional InformationRRD's current salary range for this role is $107,000 to $171,2000 / year. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency, performance, shift and location. Depending on the role, in addition to base salary, the total compensation package may also include participation in a bonus, commission or incentive program. RRD's benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.
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